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Friday, July 6, 2012

6-1/2 Ways That I Used Social Media To Promote My Book by Chris Lee @lifepathllc From Frustration to Fulfillment #FF2F‬ #michlit #blogtour #mwn









5-1/2 Ways That I Used Social Media To Promote My Book

I used to spend time scouring the Internet to find ways to fully utilize, or in some cases, just to understand social media.  I was frustrated at every turn. Much of what I found was either too simplistic or unproven theory about what should work.  When I did find an expert that I was confident could help me, he charged an arm and a leg.  

That’s when I decided to roll up my sleeves and start learning the “how-to’s” of social media.  After about 6 months of studying and copying other’s I figured out a few tricks of the trade.

5-1/2 Ways that I used Social Media to promote my book:

1) One-to-One contact.  I use Facebook chat to connect with Facebook friends that I’ve never met. I keep it simple and brief. I tell them about the book, ask about their business or interests and if there’s anything I can do to help them.


2) It’s Your Birthday! On your birthday, traffic on your Facebook wall is at least quadruple what it normally is.  I took full advantage by asking for (and getting) several pre-orders for my book on my birthday.

3) Tweeting Excerpts. A couple of times a day, I hop on Twitter and tweet excerpts from the book with the hashtag #FF2F (short for: From Frustration 2 Fulfillment). I always end the excerpt session by tweeting the link to pre-order the book.

5) Be Engaging.  I started getting the most out of social media when I began having dialog with my Twitter followers and Facebook friends/fans.  If you see a picture you like, share it.  If you read a great tweet, retweet it. Allow your followers and fans to see the real you, social media is a great place to show the world how funny or witty you are. Just be sure to keep it positive and professional.

6) Praise, Acknowledgement, Recognition.  Once a year I post (publicly) praise, acknowledgements and recognition.  You can do this anytime.  If someone put on a great event, provided you with great service or great conversation over a cup of coffee – tell the world about it.  If you express sincere gratitude, people will often do the same to you.

½) Look Beyond Facebook and Twitter. I view Facebook and Twitter as a side dish with the main course being my personal mailing list.  I have never met the majority of my nearly 1,000 Twitter followers. I’ve met about 1/3 of my 700 Facebook friends.  Compare that with my personal mailing list of about 200 people, most of whom I’ve met personally at some sort of event, workshop or tradeshow.  When I ask my mailing list to do something I can always count on them the most. 80% of my pre-order for “From Frustration to Fulfillment” came from my email list.

There are many other ways to reach readers and fans through social media, these are the ones that worked best for me and I trust that they help you to reach more people.





ABOUT THE BOOK:
On a sunny July morning a freak accident changed Chris Lee’s life forever.  In addition to physical injuries, Chris was diagnosed with a mild traumatic brain injury. Years of alcohol abuse, poor eating habits and a newfound addiction to prescription pain-killers thwarted his recovery efforts. His days became filled with group therapy, prescription drugs and the red-tape hassle of an inefficient and inept healthcare system.    He felt hopelessly trapped until he discovered a positive approach to life that would shape and mold him into a better father, husband and person.
Chris gives the reader a brutally honest, soul bearing glimpse into the day-to-day recovery efforts of a brain injury survivor. Follow the author on his gripping journey of self-discovery, self-acceptance and ultimately self-love.  Learn how alternative health and energy therapy changed Chris Lee’s life and how he empowered himself to change his reality for the better.


Would you like your copy now of From Frustration to Fulfillment?
Connect with Chris: 
Connect with me on Google+
Blurbs, testimonal, reviews:
“I was riveted by Chris’s story, he had me reading as fast as I could to see what was going to happen next. Anyone who feels they have something more to give will benefit by hearing Chris’s story. If we choose not to hear our inner guidance when it’s a whisper, it may take a whack upon the head to get our attention!”
   -Sherri Richards, Business Designer, Money Therapist, Rise Atelier LLC,www.MyMoneyExperience.comCleveland, Ohio
“Chris’ story and book not only moved me but also inspired me to continue evolving and expanding.  I feel very fortunate to have had the pleasure of working with him in person.  He is a gifted and talented human being that the world is blessed to have.”
-Priya Ali, Author, Coach, Consultant, Radio Hostwww.PriyaAli.com, Toronto, Ontario, Canada

About Chris Lee


Chris Lee, the author of “From Frustration to Fulfillment”, has a passion for helping people to identify and successfully manage the self-imposed limitations that hold us back from pursuing and achieving our dreams, goals and ambitions.
Chris wrote “From Frustration to Fulfillment” to help anyone that has ever faced a seemingly hopeless situation. The book started as a diary to help him cope with his brain injury. He found the writings to be a vital part of the healing process and thus decided to share his story with the world.
Using warmth and humor to help people to ‘open the doors of change’, Chris is a dynamic speaker and energetic workshop facilitator.  Chris has put his unique skill set to use helping numerous people throughout the United States and Canada. He combines the Law of Attraction and the philosophy of energy medicine to offer a very unique and powerful experience for those that attend his various workshop and coaching sessions.
Chris is a Specs Howard School of Media Arts graduate that currently holds certifications as a 365-Degree Manifestation Consultant, Certified Law of Attraction Facilitator, Certified Natural Health Professional and Body Talk™ Access technician.
Chris loves spending time with family including his son, daughter and granddaughter.  He loves fine food, baseball and is a music enthusiast. He can occasionally be spotted around town enjoying live jazz.
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