HOME
 
About
	
REQUEST THIS BLOGGER
	
Book Update



A guide for writers with or without published work. A comprehensive resource that every writer should have in their library in order to learn how to publish, promote, and market themselves on the Internet.







Is your book project ready for the next E-Revolution?








Thursday, October 25, 2012

4 YouTube Channels for Digital Marketers


View this newsletter on the Web by pasting this address into your browser: http://wdfm.com/current.html

Larry Chase's Web Digest For Marketers

In This Issue:
 • YouTube Trends
 • Mad Marketing
 • How to YouTube
 • Scoble Vids

Americans watched 4 billion hours of YouTube videos in August 2012. This online video warehouse has something for everybody, including Digital Marketers. Below are our top YouTube channels worthy of your time and viewing.

Sponsored by...

Adobe

Retail relevance adds up to
more revenue

This white paper discusses:

  • Using segmentation, targeting, and data to convert more visitors
  • How to increase average order value up to 20%
Download now >

4 YouTube Channels for Digital Marketers

As you can imagine, there are zillions of YouTube videos that address Digital Marketers. We boiled it all down to 4 YouTube channels that are worth subscribing to.

Please forward this newsletter to a colleague. If you are that colleague, I welcome you. I also invite you to subscribe at no charge here.

Here's Sr. Editor Janet Roberts with the best and most useful YouTube channels for Digital Marketers. Take it awaaay, JR ...

1. Scobleizer: World-Changing Technology

"Scobleizer" is Robert Scoble, who travels the world with a video camera, talking to influential and innovative people who represent everything from global brands to the start-ups that will disrupt the tech world.

The videos on his YouTube channel are simple but intimate conversations. He also zooms in on whatever website or gadget he's reviewing, making viewers feel as if they're sitting right at the table with Scoble and his guests.

In his Q&As, Scoble asks the tough questions that don't come up often in tech discussions, such as "How do you make money on this?" No, he doesn't always cover marketing-related topics, but many of the people or products he features will eventually affect the way marketers work.

2. Mad Marketing TV

The production values on this YouTube Channel aren't as slick as many others, but if you just want to listen to smart people talking about lead generation, content marketing and other business-growing tactics, you can let these videos run in the background while you work.

Jeff Ogden of Find New Customers is the host. Each video puts up a split screen with the host on one screen and the guest on the other. Most discussions are Q&As between Ogden and his guests with little editing, but the conversations are helpful and focused on delivering tips and advice that viewers can put to use immediately.

A few suggestions:

3. YouTube Trends

Subscribe to this channel to stay on top of the Social Media zeitgeist, or even if you just want to be the first to post the hottest YouTube videos before your colleagues.

YouTube Trends is the companion channel to the YouTube Trends blog which actually crunches video data to find and analyze the top videos of the day.

The link above takes you to the featured video at the top of the YouTube Trends home page, which explains what the channel offers you in a jazzy 1950s science-documentary style.

4. Google and Your Business

Google's business channel on YouTube is a well-organized fount of information for Digital Marketers who want to use social video for content marketing, lead generation, PR and other purposes.

Although some of these videos are several years old, they stand up well over time. This is something you should remember if you launch your own YouTube video channel: How evergreen is your content? Will it enjoy a relevant and long shelf life?

Subscribe to this channel for regular content on all aspects of marketing via Google products, or choose a playlist that reflects your special interests, such as these:

  • Google Marketer's Playbook Series collects video presentations based on Google's info-rich Creator Playbook, a downloadable PDF with tips, advice and strategies for using Google services.
  • Google Analytics Learning Resources has helpful information and insights even for seasoned Digital Marketers.
  • Google Shopping will help you get up to speed quickly with its price-comparison service that replaced Froogle and Google Products.


Attention Twitterers and Bloggers: You can link to the above content here.

Find Larry Chase on Twitter      Connect with Larry Chase on LinkedIn

Download Free Forrester Research independent report: The Big Deal about Big Data for Customer Engagement

Internet Direct Response Tip of the Week

Online Vids Suffer from Low Production Values

There are infinite amounts of online marketing vids out there, but precious few of them have any production values in them. So, they all pretty much look the same, which is a lost opportunity.

Simple cuts, wipes, barn-door scene changes, lighting effects, pans and fades are all easily executed with free software and often encased right in the video camera or cell phone.

So many of these online videos are the equivalent of point-and-shoot Kodak cameras of years ago. There also seems to be very little emphasis on good writing as well. So many how-to vids don't even have a simple call to action. In this case, quantity is not quality.

If you want your videos to be seen and passed along, think before you shoot. Think about copy, cadence, the ending and what post-production values you want to include after you put the camera down.

There are too many talking heads at podiums, PowerPoints, and illustrated podcasts. Remember, if you're selling yourself, your firm, services or products, the quality or lack thereof will come across in the video production. It is the ultimate demonstration medium, whether the shooter is aware of this or not. LC

 

Welcome New Readers:
If someone forwarded you this email newsletter, I welcome you and invite you to subscribe. When you subscribe, you are entitled to download my "Social Media Marketing Guide: 12 Key Tools."Subscribe here.

 

 

 

About WDFM
Larry Chase's Web Digest For Marketers (WDFM) is a complimentary weekly email newsletter featuring mercifully short reviews and links on marketing-oriented Websites.

 

 

 

Get Larry Chase's top picks in over 40 marketing categories. Go to Larry Chase's Search Engine For Marketers.

Advertising in This Newsletter
Web Digest For Marketers reaches over 50,000 decision-making marketers. Since 1995, this newsletter has provided top tactics, tools and trends to Internet Marketing professionals.

Click for WDFM's latest media kit.

 

 

 

Housekeeping
Want to stop receiving Web Digest For Marketers and FYI From Web Digest for Marketers? Just select the link at the very bottom of this email and you'll be removed from the list. But I'll miss you terribly. :-)

If you received this issue from a colleague and you want your own subscription, you can get that by visiting Web Digest For Marketers and filling out the subscription form. It takes less than a minute.

I encourage you to pass this issue of WDFM along, provided you do not change the copy, you keep the opening and this closing material, and younotify me. OK, you don't have to notify me, but if you do, I will thank you personally. :) Web Digest For Marketers is a subsidiary of Chase Online Marketing Strategies, Inc. and is not affiliated with any of the advertisers in this newsletter. We have no interest (ownership or otherwise) in any of the trademarks that appear in advertisements in this newsletter nor in the landing pages associated with the links found in said advertisements within this newsletter.

Thanks for reading all the way down to the bottom of this newsletter. :)

Cordially, Larry Chase: Publisher
Web Digest For Marketers
Author: "Essential Business Tactics for the Net"
Ph: (646) 535-8160 

Contact Larry


Web Digest For Marketers, 79 Pine Street, #102, New York, NY 10005



No comments:

Post a Comment

Related Posts with Thumbnails
Download the book that will help you understand your journey on the Internet. ONLY $5!

IS YOUR LITERARY PROJECT READY FOR THE EBOOK REVOLUTION?






COMING SOON: