Book Update

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Wednesday, October 10, 2012

[Build Book Buzz] 3 Reasons People Don't Know About Yr Book (& What You Can Do About It) @sandrabeckwith

Tips, tactics and tools for generating media awareness and other buzz about your books.

October 10, 2012

In This Issue:

Buzzing Around

Hi sylvia,

Apple CiderI never thought I'd say this, but I'm glad to leave summer behind. 

This past season was one of transitions for my family. My mother landed in a nursing home after a fall; she is now a permanent resident of an excellent institution. That's a pretty big transition for her, as you might imagine. She has adjusted beautifully and is more stable than she's been in months. 

My oldest daughter transitioned to a new role at work when she was promoted, while my youngest accepted her first post-college job about 90 minutes from home. We had fun finding what turned out to be the perfect apartment and getting her settled in. 

I'm happy to have the biggest challenges behind us, although I know there are more ahead, especially for my mother. Mine include managing her finances and selling her home. But a new season always gives me hope, and I love autumn (and apple cider), so I'm jumping in with optimism. I hope it's a rewarding season for all of us.



Expert View: 
3 Reasons People Don't Know About Your Book (and What You Can Do About It)

The biggest complaint among authors has to be, "I'm not selling enough books!" 

Authors with traditional publishers are getting less and less promotional support, while those who are self-published get no help at all. As a result, they often end up wasting their money on promotion packages that make a lot of noise, but not in the right places. 

Here are three reasons why more people don't know about (and, therefore, can't buy) your book, and what you can do about it. 

1. You didn't do enough to set the promotional stage before you published the book. 

Authors with traditional publishers often don't discover how little their publishers can do to support them until their books are in stores. Self-published authors often wait until they have cartons of books stacked in their homes to ask, "How do I get the word out?" 

All authors need to learn as much as possible about how to promote a book as far in advance as possible - ideally, before they even write the book. 

When you understand how to get media, blogger, and other attention for your book, you can write the necessary news "hooks" into your manuscript. You can establish relationships with bloggers who are influential with your target audience, or connect with the right people on Twitter, Facebook, Pinterest, and LinkedIn. You can build a list of journalists who cover your book's topic or niche. 

2. You don't know enough about who is most likely to buy your book. 

One of the biggest problems I see among authors in my e-course and in online forums and groups is a serious lack of audience definition. When I asked an author in a forum recently for more information about his book's target audience, he said, "Everyone from ages 12 to 65."

He is going to have a lot of trouble promoting his book. 

If you read and acted on last month's article on how to define your target audience, you're in a better position to reach the people most likely to buy your book than others in your genre. (If you haven't read it, you can now find it online.) 

3. You aren't using the best promotional tactics for your book. 

You want to know as much as possible about your target audience so you can reach them where they're spending time. For example, according to a social media demographics report from Online MBA, if your target reader is female, enjoys crafts and home decorating, attended college but doesn't have a bachelor's or graduate degree, and has a household income of $50,000 to $99,999, you'll want to learn how to use Pinterest for book promotion. 

Spend some time learning more about who is most likely to buy your book, and you'll know more about how to get your book title in front of that person - not just once, but many times. When that happens, you'll see those boxes of unsold books begin to disappear.

Get Your Copy of Get Your Book in the News

My new e-book, Get Your Book in the News: How to Write a Press Release That Announces Your Book, takes you through the process of writing your book's absolutely essential announcement press release. In addition to step-by-step instructions, this e-book available as a PDF file that you download and use immediately features a fill-in-the-blanks form you can use, checklists to keep you on track, SEO tips, and a special bonus section with 11 actual fiction and nonfiction press releases authors have used to announce their books. For more information, please go to http://buildbookbuzz.com/get-your-book-in-the-news/.

Discover Where to Find Millions of Readers to Review, Recommend, and Buy Your Books

Joan Stewart (known as the "Publicity Hound") gave me a complimentary pass to her recent webinar, "Where to Find Millions of Readers Online to Review, Recommend, & Buy Your Books." (I would have paid to attend, though, because her information is always so good!) I shared some of what I learned from the webinar on my blog. Read the post to discover how to figure out how to get the most out of Goodreads.com without advertising, the site you need to know about if you write romance novels, and much more.

About Sandra

Sandra Beckwith is a former publicist who has won several national and regional publicity awards and teaches authors how to generate long-term media buzz for their books. She is the author of three books on publicity, conducts publicity workshops, and writes frequently on small business marketing and management topics. Please visit her book publicity site and publicity blog to learn more.

Build Book Buzz is a free e-newsletter published twice monthly by Beckwith Communications. Please forward this newsletter to anyone. To subscribe, visit www.buildbookbuzz.com. We do not share our mailing list with any individual or organization for any reason.

Need a writer's conference speaker or workshop presenter? Sandra's workshops at the American Society of Journalists and Authors annual conference, the University of Wisconsin Writers Institute, and at other industry conferences share priceless how-to information you won't get elsewhere. Contact her at sb@buildbookbuzz.com for more information.

Build Book Buzz
Sandra Beckwith, Editor & Publisher
Phone: 585-377-2768
Email: sb@buildbookbuzz.com

Beckwith Communications

25 Erie Crescent
Fairport, NY

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