A guide for writers with or without published work. A comprehensive resource that every writer should have in their library in order to learn how to publish, promote, and market themselves on the Internet.
Is your book project ready for the next E-Revolution?
Books make terrific gifts and November and December are prime season for book sales. Now is the time to plan your holiday book promotions. See this article for ideas. Read on for more book marketing tips and resources.
Ebook Pricing Strategies
Ebook pricing is a controversial topic. Consumers feel that ebooks should be really cheap because there's no paper and printing involved, but authors and publishers understand that there are other costs (writing, editing, design, production, marketing, business overhead) that must be covered with a fair price.
The highest price may not be the most profitable one, because unit sales of ebooks tend to decrease as the price rises. There are a number of factors to consider, but the good news is that it's easy for independent authors to experiment with different price points. See these articles for some terrific insight into ebook pricing:
Giving books away for free is a promotional pricing strategy. One of the best ways to do that is through Amazon's KDP Select program. Like most things in publishing, there are pros and cons to KDP Select. Here's an article with more details.
* According to Book Industry Study Group's recent survey, the percentage of e-book consumers who exclusively or mostly purchase ebooks fell from nearly 70% in August 2011 to 60% in May 2012. Over the same period, the percentage of survey respondents who have no preference for either ebook or print formats, or who buy some genres in e-book format and others in print, rose from 25% percent to 34%. The study also tracks trends in ebook reading device ownership.
That's all the news for today. Don't forget to do something every day to promote your books!
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