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Tuesday, August 27, 2013

FYI: Bloomberg Surpasses Reuters in Web Traffic for July via @mashables

Bloomberg made the best of the summer news doldrums, beating arch rival Reuters in web traffic in July. This marks the first time Bloomberg has done so since December 2010, a comScore representative confirmed to Mashable in an email.

The researcher reported that Bloomberg netted 418.6 million page views worldwide for July and 24.8 million unique views. In comparison, Reuters recorded 248.4 million page views over the same period and 24.1 million uniques.

Trevor Fellows, head of advertising sales for the Bloomberg Media Group, says the rise in traffic partially stems from the expansion of the content on both Bloomberg Businessweek and Bloomberg.com. The former, the outgrowth of Bloomberg's 2009 acquisition of Businessweek, led to more business-centered content rather than a narrower focus on finance news. Read more...

More about Comscore, Reuters, Bloomberg, Bloomberg Businessweek, and Web Traffic


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