Internet Marketing For Writers & Businesses

ARTICLE: Passive Income Streams: Are There Truly Lazy Ways to Online Income?

2012-01-30T01:00:00.000-08:00

In the writing world Passive streams aren't really discussed, but they should be. Authors spend a lot of time trying to sell their books, but they should also be concerned with disposal income aside from book sales.

Today we have Marcia Yudkin to speak about what passive incomes are and if you can benefit from them.

Passive Income Streams: Are There Truly Lazy Ways to Online Income?

By Marcia Yudkin

Someone asked me what kinds of online businesses I'd recommend for someone who wanted to do any necessary work up front, then sit back and enjoy passive income for a number of years. I thought about what I'd heard about and seen and asked for additional input from Internet marketers. Six realistic options cropped up.

1. Affiliate programs. If you know how to get traffic to a web site through either pay-per-click advertising or search engine optimized content, then you can match that traffic with products and services that earn you commissions when your visitors buy. You're best off featuring high-quality memberships or programs that have recurring fees, such as web hosting, dating services, insurance, etc., so that every time your visitor gets charged for another month or year, you earn an additional commission.

2. AdSense sites. If you understand how to identify in-demand keywords, you can purchase domains, set up sites with timeless content on them and then enroll in Google's AdSense advertising program for publishers. This automatically populates your site with ads related to your content and pays you a commission every time a visitor clicks on one of those little ads on your site. An information marketing veteran I know told me he earns $1000 a month from such AdSense ads, with expenses totaling $70 a year and no work on his part after he set up the sites. Others claim to earn far more than that in passive income from AdSense.

3. Kindle ebooks. Like to write? Research relatively specific topics that are in demand but not oversaturated, then write a series of substantive 30-page ebooks that you publish for Amazon's Kindle store, Barnes & Noble's Nook and Apple's iBookstore. Because those online retailers attract the customers, you can get away with little or no marketing after posting the ebooks for sale there. I recommend the ebooks be related to one another in some way so that someone who buys one and likes it is likely to buy another one.
I'm a couple of months into this strategy and see that it is going to add up to passive income of thousands of dollars a year for me.

4. PDF ebooks. Whereas ebooks for Kindle, Nook and the iBookstore generally get priced from $.99 to $9.99 and you're hoping to cash in with regular volume, there's still a market for specialized, short, practical information reports in PDF format in the range of $19.95 to $99.00. Choose problem-oriented topics whose solutions won't go out of date quickly for these. Write a long, persuasive sales letter and either recruit affiliates through a network like Clickbank or buy pay-per-click traffic to your sales letter page. You may need a period of trial and error until you see decent conversion rates, but beyond that point it's possible to receive sales like clockwork month after month after month.

5. Software. When you belong to an industry and share its day-to-day routines, you often observe an unmet need for automation of a specialized, yet not that complicated task. Commission web-based software to perform that task and then sell it for a low monthly fee. This can cost as little as a few hundred dollars through various programmer marketplaces like Scriptlance, and you don't need to understand programming yourself to set this up. Once buyers get accustomed to using your service, they tend to stick with you for quite a long time, and this becomes a mounting stream of passive income for you.

6. Stock stuff. This was mentioned at one of the places I inquired for ideas online, and it involves creating saleable images, video clips, sound effects, ringtones or other such small pieces of intellectual property that can be sold repeatedly and over the long run through online marketplaces for each of those items. To avoid having your creations go out of date quickly, choose subject matter that doesn't involve quickly changing fashions - for example, landscapes instead of people shots, where hair styles become telltale signs of when the work was created.

These six ideas barely begin to represent your options, of course, and perhaps they'll inspire you to create possibilities of your own for online income that you can set up once and sit back and collect income from, year after year after year.

The author of 16 books and several dozen ebooks and PDF reports, Marcia Yudkin has been selling information in one form or another since 1981. She has developed and sold more than a dozen multimedia home-study courses on publicity, writing, web site structure and personal branding. Download a free recording of her answers to the most commonly asked questions about information marketing by entering your information into the privacy-assured request box at http://www.yudkin.com/infomarketing.htm.

Article Source: http://EzineArticles.com/?expert=Marcia_Yudkin

Download the book that will help you understand your journey on the Internet. ONLY $5!
IS YOUR LITERARY PROJECT READY FOR THE EBOOK REVOLUTION?

Learn how to meet deadlines and how NOT to behave on social media via @novelpublicity

2012-01-25T12:47:00.001-08:00

Greetings dear newsletter subscribers:

We've had a great week on the blog from learning to manage deadlines to learning what not to do on social media. We also explore the elements that define the literary fiction genre and how to tell if you've written lit fic.

If you missed our karmic fan chain on GoodReads last week, join us today! Participants received over 50 new fans each last week. It was truly spectacular. So hop on over to our blog to read the rules and then join the grand event on GoodReads.

Now... It's time to novelize,

President
Novel Publicity, LLC

P.S. Please vote for us in the Shorty Awards' PR category. Somehow we are up against a Kardashian and a Jonas Brother, so we'll need the support of our faithful followers to emerge victorious. Thank you!

Literary fiction: Learn to classify the genre and take pride in your work

Jan 25, 2012 08:05 am | Emlyn Chand

This is a post by Novel Publicity President, Emlyn Chand Why are authors of literary fiction so hesitant to admit it? Is it because they think identifying their work as literary seems haughty? Is it because they think it won't sell? Or is it simply because they don't know how to identify the genre? I ...

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How not to behave on social media: A run-down of our biggest pet peeves. Quit being annoying already!

Jan 24, 2012 07:25 am | Emlyn Chand

This is a post by Pavarti K. Tyler I've been greatly annoyed lately by social media. Sometimes it feels like more of a burden than an opportunity, and I've been struggling to figure out why. What is it that makes me so insane sometimes when I log into Twitter/Facebook/Ning/Blogs? So much so that part of ...

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Learn to love deadlines (or at least to tolerate them): Invaluable tips for getting it done

Jan 23, 2012 08:01 am | Emlyn Chand

This is a guest post by Sarah Butland Deadlines can be a writer's worst nightmare when it comes to submitting to contests, to an agent, or even to a blog. If they keep you up at night writing, thinking, plotting, and worrying, you're not doing your best; if they hide under your bed, watch you ...

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Check out our twitterview with the editor of @OrganicsEternal literary magazine

Jan 22, 2012 03:55 pm | Emlyn Chand

Our most recent twitterviewee was @organicseternal. He runs a literary magazine, which specializes in the fantasy and romance genres; it's called Organics Eternal. To learn about how a twitterview works, to read past twitterviews, or to find out how you can have your work featured in our promotional twitterview series, please visit this link:http://www.novelpublicity.com/twitterviews/

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10 tips for making the most of your radio interview: Relax and enjoy the moment!

Jan 19, 2012 06:00 am | Emlyn Chand

This is a post by Nanci Arvizu As a host on a radio show where I interview authors about their work, I've interviewed authors of many different genres, from business to science fiction to romance to health. I've talked with people who live in the same state as I do and others as far away ...

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Coming soon...

More blog tour offerings to accomodate authors with smaller budgets
Our exploration of KDP Select--the good, the bad, and the ugly
A lesson on how to optimize Goodreads giveaways for the max effect

	contact@novelpublicity.com
	@novelpublicity
	facebook.com/novelpublicity

Two Book Marketing Tips - Book Awards Opening - New Vanity URLS for Authors on Amazon

2012-01-24T08:00:00.001-08:00

Hope you are having a wonderful week!

I wanted to share these two quick book

marketing tips with you. Enjoy

`````````````````````````````````````````````````

The 2012 Small Business Awards is now

accepting Nominations AND you CAN

nominate your own book!

````````````````````````````````````````````````

Time Sensitive - Nominations close soon - NO Fee!

Two years ago my first book made it to #6 in
marketing in this award contest. My new book

was accepted this year, and is listed in the Marketing category!

See if your book meets the requirements:

1. Published between November 1, 2010 and December 31, 2011
2. Relevant for entrepreneurs and small businesses

http://bookawards.smallbiztrends.com/
http://bookawards.smallbiztrends.com/submit-a-business-book

```````````````````````````````````````````````````````````````

Have a book published and available on Amazon?

Get Your Vanity URL from Amazon Author Central ```````````````````````````````````````````````````````````````

Amazon Author Central vanity urls now available!

https://authorcentral.amazon.com

Click on author link at top RIGHT of your profile page.

Here's my new url as an example:
http://amazon.com/author/dvorahlansky.

Here's to your book marketing success!

D'vorah

~.~.~.~.

D'vorah Lansky, M.Ed.

Founder of the Book Marketing Made Easy Academy

http://BookMarketingMadeEasy.com/academy

Do you want book SALES to Soar This Year? Then this is for you. via @pamperry

2012-01-20T06:57:00.001-08:00

Hey there, Future Best-Seller:

Imagine a gathering of some of world's most sought

after marketing and publishing experts ready to give

you the "keys to the kingdom" to:

- Get your book published

- Sell your book to a publisher

- Promote yourself using low-cost means online

to catapult your sales & exposure

- Make your book a bestseller

- Transform your business into a mega success

It's not a dream.

In fact, that's what you can expect at the upcoming

Author101 University event coming to Los Angeles March

1 - 4, 2012.

For more details and to register

http://bit.ly/ perryfrishmanevent

Pam Perry & Rick Frishman

Pam Perry, PR Coach & Social Media Marketing Expert says, "Nothing changes until you do."

Ministry Marketing Solutions, Inc., Farmington, MI 48336, USA

Fw: [Laptop Living] How to Get More ReTweets

2012-01-20T06:50:00.001-08:00

Nika Stewart, The Laptop Mom

January 20, 2012

Personal Note from Nika
Laptop Loves: Social Media Done For You
Feature Article:
Why Retweets Equal Implied Endorsement (and How to Get More of Them)
Sneak a Peek at Nika

Click here if you're having trouble viewing this ezine.

Hi yexsenia,

Is it still only January? The beginning of this year has been so busy!

As our Ghost Tweeting programs are growing, and we're getting bigger and bigger accounts, I am reminded how much I love my solo-entrepreneur and small business clients. It is so great to be able to work directly with the people who benefit from our services, and to experience how it personally affects their lives.

What do you love about your clients?

This week's feature article:

Getting retweets on Twitter means more traffic to your blog and website, increased online visibility, and enhanced expert status among the Twitter community. Your increased exposure also attracts more ideal followers. So how can you increase your chances of being retweeted by others? Read on to find out!

Big hugs,

ALL OF THE BENEFITS, NONE OF THE WORK

If you know Social Media is a great way to draw more traffic to your website, improve your online presence, enhance your expert status, and strengthen relationships with your customers, but you're struggling to make the time to get everything done, then you're a perfect fit for our Social Media Done-For-You Programs.

There is a program that is perfect for you!

Get all the information here.

Why Retweets Equal Implied Endorsement (and How to Get
More of Them)

"RT @(you): Your post is worthy of rebroadcasting to my valuable community. I want them to see how awesome you are!"

A "retweet" is a rebroadcasting of your post to someone else's community. If a twitter user finds your message inspiring, informative, entertaining, or simply worthy of re-sharing, they will repost it, citing you as the original writer of the post. This is one of the fastest ways to spread your message and increase your following in the Social Media universe.

Retweets mean more traffic to your blog and wesite, increased online visibility, and enhanced expert status among the Twitter community. Your increased exposure also attracts more ideal followers.

So how can you increase your chances of being retweeted by others? Here are 5 easy tips:

Retweet others
Find posts that are in alignment with your message and brand, and share them with your followers. The more you share other people's valuable tweets, the more they want to share yours.
Keep it short, baby
You can post up to 140 characters, but for someone to retweet you, there are extra characters added (RT @yourname:). Make it easy for people to retweet you without having to edit and shorten. People also love to add comments to the retweet, making it more personal and compelling, so leave even more room for that!
Quote
Inspiring quotes are often retweeted. Find quotes that match your style and branding, and inspire your audience to think or take action.
Tweet, tweet, repeat
Don't be afraid to post an important message several times. When you repeat your tweet, change it a bit. By re-wording your tweets, you'll appeal to different people, and inspire more retweets to different communities.
Be different, be profound, stand out, be funny
Twitter is very busy, fast, and chaotic. To get noticed, your tweets much catch someone's attention in the blink of an eye. Don't be afraid to be uncommon, controversial, bold, witty, or daring. The tweets that stand out are the ones that get retreated.

Want to share this article? Use the buttons below!

Nika Stewart has been an entrepreneur for 20 years. Using her experiences in creating her dream lifestyle – using her businesses to support how she wants to live – she now combines spiritual ideas with proven marketing strategies to empower moms to achieve their personal goals and dreams.

Nika enjoys sharing her techniques and strategies on achieving career and life happiness with her clients. She offers coaching programs, business products, and marketing systems that help entrepreneurs shape their businesses to complement their lifestyles.

See the growing list of Laptop Mom Success Tools here

Would you like Nika to create your info-product for you? Get details here.

Nika Stewart Enterprises, LLC
10 Stream Bank Drive, Freehold, NJ 07728
1-877-455-2094

Nika Stewart Enterprises

10 Stream Bank Dr
Freehold, NJ
07728
US

We've Just Added a New Service to Promote Your Book via @readerviews.com (@bloggingauthors)

2012-01-18T11:02:00.001-08:00

We've Just Added a New Service to Promote Your Book

January 17, 2012

We have another tested opportunity for you to:

Populate the internet, get good SEO, and let people know about your book.

We've been working on this for the past few months and found out it works. Now we are ready to let you participate.

Check it out here!

Learn how to be your own book publicist! via @sandrabeckwith

2012-01-18T10:09:00.001-08:00

Tips, tactics and tools for generating media awareness and other buzz about your books.

SPECIAL ANNOUNCEMENT

Dear Sylvia,

Do you:

Struggle to figure out what to do first to promote or publicize your book?
Know which activities will have the greatest impact on your book's visibility?
Hesitate to use social networking tactics because you're not sure how to?
Understand why and how to schedule a virtual book tour?
Know how to approach and pitch traditional media outlets in the most appropriate way?
Clearly understand the most important target audience for your book?
Want to do as much as you can to publicize your book without spending thousands on a publicist?
Want and need personalized feedback on your efforts?

Get clarity and learn how to become your own book publicist in "Book Publicity 101: How to Build Book Buzz," a dynamic four-week starting January 30 and ending February 24, 2012. Learn in an easy-to-use private forum where you will study, practice, implement, and grow. My personalized feedback on your assignments helps take you to the next level with your book publicity and promotion!

Learn more about this very affordable and interactive course (and register!) at http://buildbookbuzz.com/how-to-build-book-buzz-workshop/.

Cheers,
Sandy

p.s. Not ready for this course yourself? Please feel free to forward this message to a friend who might be interested. Thanks!

Build Book Buzz
www.buildbookbuzz.com
Sandra Beckwith, Editor & Publisher
Phone: 585-377-2768
Email: sb@buildbookbuzz.com

Beckwith Communications

25 Erie Crescent
Fairport, NY
14450
US

Online & Social Networking: Add a Facebook Like Button to Your Mobile Site

2012-01-17T05:38:00.001-08:00

This email was sent to you by Dummies.com. Please be sure to add dummiesnewsletters@wiley.com
to your address book to ensure delivery to your inbox.

Online & Social Networking

Add a Facebook Like Button to Your Mobile Site

In the summer of 2010,Â FacebookÂ announced that it had more than 150 million mobile users. At about the same time, surveys showed that the most popular use of the mobile web on iPhones, after checking e-mail,Â is to access Facebook to update friends, share interesting discoveries, and see what the people in your social group are up to. More

See more from Internet

FOR DUMMIES MOBILE APPS
		Make everything easier on the go! Get helpful information anytime, anywhere with apps for iPhone and iPod touch.

PERSONAL FINANCE
		Make managing your personal finances easier with help from Dummies.com

[Motown Writers Network] Tomorrow (Jan 14th): Join 29 Writers at "Motown Writers

2012-01-13T13:38:00.001-08:00

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.)\n\n\n\nSee ya Sat and please bring a donation to help us out.\n\n\n\n
Also bring your literary...\n\nDetails: http://www.meetup.com/michiganli
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tomorrow

Motown Writers Meetup Group Monthly Meetup

Motown Writers Meetup Group

Saturday, January 14, 2012
10:00 AM

Barnes and Noble
Warren & Cass in Detroit, MI 48202
Detroit, MI 48202

I'm going Change your RSVP

30 Writers going, including:

Betsy Spratt

Venus Mason Theus

Wife coach, seminar host, author

Kai Mann

I am the author of 30 Day Notice, an independent contract writer for Examiner.com,...

Janae Marie

Louise Bannerman

My name is Louise Bannerman. I'm an author and massage therapist. My mission...

Monica Marie Jones

My name is Monica Marie Jones and I am the author of The UPS and Downs of Being Round....

(Please forward this to a friend and bring several friends with you.)

See ya Sat and please bring a donation to help us out.

Also bring your literary challenges, new books to announce and achievements.

Networking is key to our survival as writ...
Learn more

[Motown Writers Network] Michigan Literary Network News is out ! Edition of Wedn

2012-01-11T05:36:00.000-08:00

To add news to our newsletter, please reply to this email or go to:
http://motownwriters.com/contact

Michigan Literary Network News

Wednesday, Jan. 11, 2012

HEADLINE

Angelo's Audition: Our Show - OWN TV

Angelo's Audition Pontiac, MI Traditional Talk Show | 2,088 views | 2,958 votes | View Profile > Prize-winning journalist, Angelo Henderson wants to bring the everyday folk who capture ...

angelohenderson

FEATURED CONTRIBUTORS

	angelohenderson		joeypinkney

	novelpublicity		MichiganSocial

TABLE OF CONTENT

80 articles, 2 photos and 7 videos by 32 contributors

Stories	22
Technology	9
Leisure	7
Education	7
Art & Entertainment	1
#mwn	11
#authorinterview	9

Online & Social Networking: How to Create and Publish a Podcast through Google Blogger via Dummies.com

2012-01-10T08:44:00.001-08:00

Online & Social Networking

How to Create and Publish a Podcast through Google Blogger

GoogleÂ BloggerÂ allows you to add podcasts to yourÂ blog. Creating a podcast for your blog can seem intimidating the first time you do it, but after you try it, you're likely to fall in love with it: More

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New: How to get maximum publicity in minimum time via @pamperry

2012-01-09T07:40:00.001-08:00

click to get PR

PR Webinar Thursday Courtesy
Ministry Marketing Solutions Don't miss this. Learn & Earn PR!

Hey there! Hope your new year is off to a

good start. I want to share something with

you to help you get your PR Mojo moving!

Want to land a lot more free publicity and media

exposure for what you're promoting -- without

spending an enormous amount of time doing it?

If so, join my friend Steve Harrison of Radio-TV

Interview Report (RTIR) for a free webinar on Thursday,

January 12th on which he'll be sharing specific

strategies to score maximum publicity in minimum time.

http://bit.ly/perrypr2012

Here are some of the highlights of what you'll learn:

* A New Year's resolution to set right now if you want

more publicity and sales. It's a key strategy almost

every super-successful author has made a habit.

* How to plan out your 2012 publicity campaign(s) in

15 minutes or less.

* The single most important thing you need to know to

land media coverage.

* Why you're probably overlooking a lot of high-impact

publicity outlets for what you're promoting (don't feel

bad ... most people do!).

* What Tim Ferriss, author of the mega-bestselling

books "The Four-Hour Workweek" and "The Four-Hour Body"

says is the#1 way to capitalize on social media to get the word

out about what you're doing--particularly if you're just getting started.

* Why you need a YouTube strategy for 2012 and tips

for quickly creating yours.

* Five quick and easy ways to land publicity on high-

traffic blogs and turn that publicity into a steady

stream of sales and AND MUCH MORE!

Go now to http://bit.ly/perrypr2012

I hope you'll join Steve on Thursday's webinar!

Pam Perry, Your PR Coach

www.pamperrypr.com

Newsletter - Editorial - Phony Book Reviews and How to Avoid Them via @bloggingauthors

2012-01-09T07:25:00.001-08:00

AUTHORS FEATURED THIS WEEK

Dixie Fremont-Smith Coskie

Unthinkable: Tips for Surviving a Child's Traumatic Brain Injury

Nonfiction - Health, Body, Family

Read review of Unthinkable

L. B. Tillit

Edge of Ready

Fiction - Teen, Young Adult, Life

Read review of Edge of Ready

January 09, 2012 Newsletter

Editorial:

Phony Book Reviews and How to Avoid Them

click here to read newsletter

Reader Views Literary Award Winners

Kick Start Guy Book of the Year Award

Creating a Healthy Life and Marriage: A Holistic Approach: Body, Mind, Emotions and Spirit

Judith Anne Desjardins

Read review of Creating a Healthy Life and Marriage

Jack Eadon Award for the Best Book in Contemporary Drama

End Game: Irrational Acts, Tragic Consequences

Theodore Jerome Cohen

Read review of End Game

See Winners of Awards

Enter Awards Program

Read Newsletter: http://www.readerviews.com/Newsletters/2012/01/9.html

Tweet this

Call for Blog Articles VIA @bloggingauthors

2012-01-06T11:44:00.001-08:00

CALL FOR ARTICLES FOR "BLOGGING AUTHORS" BLOG

We need articles!!

Opinions, Tips, Short-Stories, Tools, Information, Thoughts
Anything you think the reading audience would be interested in.

www.BloggingAuthors.com

Browse around and see what others have contributed. We are open to anything readable (but within our guidelines.)

~Great SEO ~ Link Back to Your Site ~

~ Book Image and Buying Link ~ Average 1000 Hits Per Day ~

Submission Guidelines on:
http://www.bloggingauthors.com/be-a-guest-blogger/

Join us | Share this

Visit our Blog

#Smashwords now lets you Give The Gift Of Reading. Thx @markcoker!

2012-01-05T20:37:00.000-08:00

Getting ready for the #FreeFriday promo and thinking of the weekly romance promos in February jumped over to my Smashwords site and got a great surprise.

Do you see the green gift box? How awesome is that?!

Now yes, you're looking at it as another way for you to lose money! NOT! Bookclub presidents, reviewers and so forth now can easily get your literature of art quickly and easily from you!

I think this definitely moves Smashwords up the ladder of success in terms of keeping me as a customer and a benefit to authors and readers alike.

I can't wait to see how they add this on the royalty statements, too.

I have to say @MarkCoker is taking the world by storm. Thank you so much for this addition to making our job as authors easier an easier!

FYI : Would you like to purchase this book? Just in case, click here to purchase or see below.

Let me know how you feel about the little green gift box in the comments below.

Forbidden Fruit: If I Were Your Woman

Ebook By Sylvia Hubbard

Ebook Description

Somethings just shouldn't be tasted. Especially the tormented neighbor's husband across the street from Latrese.

Available Ebook reading formats:

You have purchased this book.

Format	Full Book
Online Reading (HTML, good for sampling in web browser)	View
Online Reading (JavaScript, experimental, buggy)	View
Kindle (.mobi for Kindle devices and Kindle apps)	Download
Epub (Apple iPad/iBooks, Nook, Sony Reader, Kobo, and most e-reading apps including Stanza, Aldiko, Adobe Digital Editions, others)	Download
PDF (good for reading on PC, or for home printing)	Download
LRF (Use only for older model Sony Readers that don't support .epub)	Download
Palm Doc (PDB) (for Palm reading devices)	Download

Download the book that will help you understand your journey on the Internet. ONLY $5!
IS YOUR LITERARY PROJECT READY FOR THE EBOOK REVOLUTION?http://www.smashwords.com/books/view/1541

[Motown Writers Network] Motown Writers Meetup December Monthly Meetup Jan 14th

2012-01-04T11:58:00.000-08:00

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M\n\n(Please forward this to a friend and bring several friends with you
.)\n\n\n\nSee ya Sat and please bring a donation to help us out.\n\n\n\n
Also bring your literary...\n\nDetails: http://www.meetup.com/michiganli
terarynetwork/events/43978182/
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URL:http://www.meetup.com/michiganliterarynetwork/events/43978182/
LAST-MODIFIED:20111209T235502Z
UID:event_pvwlvyqcbsb@meetup.com
END:VEVENT
END:VCALENDAR

Announcing a new Meetup!

Motown Writers Meetup Group

Motown Writers Meetup Group Monthly Meetup

Added by Sylvia/MotownWriters

When:

Where:

RSVP:

Saturday, January 14, 2012
10:00 AM

Barnes and Noble
Warren & Cass in Detroit, MI 48202
Detroit, MI 48202

Yes

Learn more

This Meetup repeats on the 2nd Saturday of every month

More Meetups from this group

TBD

can we please meet on a weekday sometime please.

No location yet

RSVP →

Follow Motown Writers Meetup Group on:

Facebook @sylviahubbard1 LinkedIn http://michiganliterarynetwork.com

Fire up your biz; build your business with a book #hopefuel via @pamperry

2012-01-04T08:15:00.001-08:00

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build your business with a book RE: Reclaim Your Life in 2012 I recently spoke with a successful entrepreneur who's got about $30,000 budgeted to spend for his own professional development in 2012. The point is NOT how much he's spending on himself, even though it's an impressive sum. The point is the THINKING behind his behavior: he knows he needs to put time and resources into himself if he's going to grow. And though you might not have the same money budget, you can certainly find the time. So how about a program with 20 experts for the within-reach budget of FRE*E: http://bit.ly/fireupwithpam My colleague, Stephanie Calahan has 20 experts lined up to help you fire up your business - and reclaim your life - in 2012. Tic toc goes the clock - use it wisely or lose it forever. Happy 2012 to YOU! Pam Perry, YOUR PR Coach	www.PamPerryPR.com see http://about.me/pamperry 248.426-2300 http://bit.ly/fireupwithpam

Online & Social Networking: Encourage Your Blog Visitors to Digg Your Content

2011-12-28T20:16:00.001-08:00

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Online & Social Networking

Encourage Your Blog Visitors to Digg Your Content

Digg is a web service dedicated to user-powered content. Digg specializes in user community rating and voting, which allow users to submit and vote on what content, comments, videos, or images are important and what are not. More

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Do You Avoid LinkedIn Because You Don't Know How to Use It? via @coachjudy

2011-12-28T20:09:00.001-08:00

I'm discouraged by what I see on LinkedIn. Many authors don't take advantage of LinkedIn's power to promote and market themselves and their books there. It's frustrating for me to see the big mistakes authors are making on what has become the second largest social network in the U.S, and the one that is perfect for authors and businesses that brand themselves with a book.

LinkedIn is the best way to get you and your book seen and loved! You get much more visibility and credibility on LinkedIn than FB and Twitter.

What Are Book Authors and Professionals Doing Wrong on LinkedIn?

Find out at:
blog.bookmarket.com/2011/12/book-marketing-makeover-do-you-avoid.html

===============
25 year Book Coach, Judy Cullins helps you in business to write a "best seller" and build your brand with a short book to sell all the books and get all the clients you need.

Author of...
"Write your eBook Other Short Book-Fast!"
"LinkedIn Marketing: 8 Best Tactics to Build Book and Business Sales"
"Advanced Article Marketing"

Click http://www.bookcoaching.com/help-writing-a-book.php to get fresh, free, weekly publications on book writing, self publishing, and online marketing

Network with Judy on...
http://www.linkedin.com/in/judycullins
http://twitter.com/CoachJudy
http://www.facebook.com/coachjudycullins

===============

judycullins@cox.net
619/466-0622

[Build Book Buzz] 6 Things to Include in Your HARO Responses via @sandrabeckwith

2011-12-14T06:33:00.001-08:00

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Tips, tactics and tools for generating media awareness and other buzz about your books.

December 14, 2011

In This Issue:

Buzzing Around

Hi Sylvia,

I mentioned in the last issue that I was one of four women organizing a post-Thanksgiving craft show to raise $8,000 for a new classroom for Hannah's Hope, a school in Kenya. If we ended the day with a $4,000 profit, it would be a success by my standards. I guess I was naïve, because we actually generated $12,000! Wow! As a result, the organization that built Hannah's Hope has decided to add not one, but two classrooms! It was a pretty exciting day for everyone involved, but especially for Hannah's family.

I had my own $4,000 goal for our "Have a Heart for Hannah's Hope Holiday Sale" because I'm big on goal-setting. It helps keep me focused on what's important. As someone once said, "Failing to plan is planning to fail." And then there's, "If you don't know where you're going, how will you know when you get there?" Please take time before the end of the year to establish professional and personal goals. I know from experience that having specific goals can make you more productive and satisfied. And who can't benefit from that?

Cheers,

Sandy

Expert View:
6 Things to Include in Your HARO Responses

HARO - "Help a Reporter Out" - is a complimentary service that links journalists with sources. (There are now paid versions with extra benefits like "early alerts," too, but the original no charge version provides enough value for most of us.) It's a valuable resource for authors looking for that priceless news media exposure known as publicity.

About a year and a half ago, this newsletter offered tips on how not to respond to a HARO query (the requests from journalists, sent collectively in e-mails distributed three times a day, are called "queries"). As a reminder from that issue, you don't want to respond to requests for sources on your area of expertise by writing:

"You should call me. I know a lot about this."
"I saw your HARO ad. If you're ever looking for a source about (insert random topic unrelated to query here), call me."
"Read the article at this link for my opinion about this. Feel free to use anything from my article in yours."

Here's what you do want to include in your response:

The title of the "query" you're responding to in your e-mail subject line. Every query has a title - for example, "Cheap, healthy holiday fare" or "How to keep employee morale up." Copying and pasting the query title into the subject line of your message helps the busy journalist organize and track responses.
Your credentials. What makes you qualified to contribute to this article or segment? Why should the reporter interview you? In addition to summarizing your relevant expertise in one or two sentences, include a link to your bio on your website.
One or two sentences to offer your perspective. Maybe it's your opinion, something counter-intuitive, or information that validates the article or segment premise. Try to offer a few thoughts that the journalist won't get from the many others who are responding. Be as specific as possible.
Tips or advice when appropriate. If the journalist seeks an expert and there's enough information in the request to offer tips, use bullets to present three or four.
Brief anecdote when requested. Sometimes, reporters are looking for anecdotes, not advice from experts. If you've got one to share, keep it brief and to the point.
Contact information. This one is so obvious that it's often overlooked. Make sure you include your full signature with name, e-mail, telephone number, URL, and your book title.

Finally, don't include attachments. While HARO responders can attach files to their e-mail responses, HARO doesn't pass those attachments along to the journalist. (Odd, isn't it?) If it's important to include the information, copy and paste it into the message.

Education:
Register for February 2012 "Book Publicity 101: How to Build Book Buzz" E-course

We're now accepting registrations for the "Book Publicity 101: How to Build Book Buzz" e-course that runs January 30 - February 24, 2012. Both sections - one for traditionally published authors and the other for those who have self published - emphasize the planning, strategy, tools and tactics needed to get - and keep - your book in the news so that you sell more books. (The course for self-published authors includes a section on how to announce a book's publication and generate reviews.) You'll leave the class with your own book publicity blueprint, tools you can use immediately to get media exposure, and a solid understanding of how to get attention in both traditional and social media worlds.

The class is taught online in a forum format. There are no scheduled meetings or sessions - you work at your own pace according to your own schedule.

For information on the original course, "Book Publicity 101: How to Build Book Buzz," go to http://buildbookbuzz.com/how-to-build-book-buzz-workshop/.

For information and on the self-published authors course, "Book Publicity 101 for Self-Published Authors: How to Build Book Buzz," go to http://buildbookbuzz.com/self-published-how-to-build-book-buzz-workshop/.

Purchase "How to Use LinkedIn to Sell More Books" Audio Program

We're still getting great feedback on our LinkedIn for authors teleseminar! That's because LinkedIn is quickly becoming the virtual water cooler for people who want to learn about and read your books - whether you write nonfiction or fiction. As the second largest social network in the U.S. and the world's largest professional network on the Internet, LinkedIn offers you more than 120 million members in more than 200 countries. You can't afford to ignore this resource any longer! Its unique features can help you be even more targeted and effective with your book promotion efforts than you can be with either Twitter or Facebook.

In this 75-minute recording and bonus two-page handout, LinkedIn expert Wayne Breitbarth, author of The Power Formula for LinkedIn Success, shares his LinkedIn book sales secrets for the first time with authors. Learn more and purchase the audio recording at http://buildbookbuzz.com/linkedin-audio-program/. It's a great value.

About Sandra

Sandra Beckwith is a former publicist who has won several national and regional publicity awards and teaches authors how to generate long-term media buzz for their books. She is the author of three books on publicity, conducts publicity workshops, and writes frequently on small business marketing and management topics. Please visit her book publicity site and publicity blog to learn more.

Build Book Buzz is a free e-newsletter published twice monthly by Beckwith Communications. Please forward this newsletter to anyone. To subscribe, visit www.buildbookbuzz.com. We do not share our mailing list with any individual or organization for any reason.

Need a writer's conference speaker or workshop presenter? Sandra's workshops at the American Society of Journalists and Authors annual conference, the University of Wisconsin Writers Institute, and at other industry conferences share priceless how-to information you won't get elsewhere. Contact her at sb@buildbookbuzz.com for more information.

Build Book Buzz
www.buildbookbuzz.com
Sandra Beckwith, Editor & Publisher
Phone: 585-377-2768
Email: sb@buildbookbuzz.com

Beckwith Communications

25 Erie Crescent
Fairport, NY
14450
US

Ten Ways to Give Writing Feedback to Boost Your Success via @coachjudy

2011-12-12T14:11:00.001-08:00

Writing a book? Website? Promotional Materials?
Want to up level your already quality writing?

Whatever we write, we need to share it with our peers or professionals for feedback before we present it to our paying audience.

Getting writing feedback offers many benefits. Even though you know your topic well, you may have some old writing sins lurking in your copy. While a bit scary, if you can put your ego aside, you'll get valuable ideas from others to make your writing more clear and inspiring. You will learn how to identify your writing strengths and weaknesses, and you will develop your own writing style and voice.

"Congrats on your bookcoaching.com site and your 180 blog posts. They are full of great information for professionals like me, and I really appreciate reading them! I'm working on so many projects at the same time my priority is to build my opt-in list, and create rapport, so my next step will be to use the connections I have on LI to send them my free report ( when it will be ready) and ask them their opinion and feedback. It is a sincere pleasure reading your comments!"

-Patricia Gozlan, Prosperity Coach Expert

You can exchange feedback with your peers via email or you can join a writing or book group such as the one I offer at LinkedIn, or get individual or group coaching. Remember, your writing must be easy to understand or it won't get read or sell.

10 Parts to Give Feedback On

1. Does the opening grab your attention? How? Is it clear? Is it engaging?

2. What syntax needs editing? (grammar) Are tenses consistent?

3. Does it use action verbs rather than linking (to be) verbs? Do the verbs advance the story and tighten the writing?

4. Does your piece show, not tell? Do you use senses of sight, sound, emotions, and touch? Does it engage rather than tell? Do you use creative non-fiction techniques such as dialogue?

5. Do you have redundancies that slow your writing down?

6. Does your writing use adjectives and adverbs too much?

7. Is it factually accurate?

8. Is it coherent? Does it flow and sound natural? Is it easy to understand?

9. Are the dialogues believable? Does it have enough dialogue? (think creative non-fiction).

10. Does the ending sum up or compel your reader to want to keep reading or take action?

3 Rules of Giving the Oreo Cookie Method Feedback

Over 25 years as a book coach, I've used this Oreo Cookie Method. You'll develop bravery and confidence if you use this wisely with a trusted writing coach or peers. And, you'll get great writing results that help you sell later.

1. First, give one general statement of the copy's strength and what grabbed you. Include one positive before you launch into correction mode. In any writing feedback group, you want to encourage new writers and make it safe to expose their mistakes.

2. Second, give more specific feedback in parentheses next to the sentence error. Or, give specific feedback on what to leave out and what to keep as "gold." Or, anything else that will make the writing better. We all want this one to keep our writing readable. Only readable copy helps you get readers and sales later on.

3. Last, Conclude with a positive and encouragement.

If you want to strengthen your writing before your audience sees it, take some time to get some writing feedback. Pros and emerging writers need it. Do this before you get your final line edit. Now, make me smile and give me a comment!

Want ongoing free help? Commit to Judy's LinkedIn book group at www.linkedin.com/groups/Book-Writing-Self-Publishing-Marketing-1812052

Serious and committed to move forward much faster to get your cash flow going? See Judy's coaching pages at bookcoaching.com/publishing-your-own-book.php

Remember, any journey is easier and faster with a partner. Choose the path that suits you.

===============
25 year Book Coach, Judy Cullins helps you in business to write a "best seller" and build your brand with a short book to sell all the books and get all the clients you need.

Author of...
"Write your eBook Other Short Book-Fast!"
"LinkedIn Marketing: 8 Best Tactics to Build Book and Business Sales"
"Advanced Article Marketing"

Click http://www.bookcoaching.com/help-writing-a-book.php to get fresh, free, weekly publications on book writing, self publishing, and online marketing

Network with Judy on...
http://www.linkedin.com/in/judycullins
http://twitter.com/CoachJudy
http://www.facebook.com/coachjudycullins

===============

judycullins@cox.net
619/466-0622

Court Sanctions Party And Counsel Over Deleted Facebook Content

2011-12-06T08:38:00.001-08:00

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December 5, 2011

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Court Sanctions Party And Counsel Over Deleted Facebook Content

What one posts on a social media page may be relevant to claims being pursued by that person in court. Deleting this information during the pendency of a lawsuit could result in sanctions by the court. This is precisely what happened to Plaintiff Isaiah Lester, who sued Allied Concrete for the alleged wrongful death of his wife, 25-year-old Jessica Lester, who died when an Allied Concrete truck rolled onto her car.

Apparently, before producing information requested by Allied Concrete, Lester's attorney, Matt Murray, instructed Lester to delete Facebook photos of himself holding a beer and wearing a t-shirt emblazoned with "I [heart] hot moms." Murray's assistant's email to Lester read "[w]e do not want blow ups of other pics at trial, so please, please clean up your Facebook and MySpace!"

The court found that the deletion of the photos constituted misconduct by Lester and Murray, his attorney. Granting defendant's motion for sanctions, the court awarded a total of $722,000 to Allied Concrete for attorney fees. Of this amount, Lester was ordered to pay $180,000 and Murray ordered to pay $542,000. It remains to be seen whether the sanctions award will stand, as both sides are currently appealing the court's decision.

Social media content is treated like other information that may be relevant to a case -- deleting potential evidence can be grounds for sanctions. For an article with more information about the case, go here.

For more information about legislation or litigation involving technology, intellectual property protection of information technology assets or any other Information Technology law issue, contact your Miller Canfield attorney or the author.

Kathy Ossian
Information Technology Team Leader
313.496.7644

Computers, Mobile Devices & Gadgets: Using the Kindle App for iPhone and iPod Touch

2011-12-02T09:15:00.001-08:00

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Computers, Mobile Devices & Gadgets

Using the Kindle App for iPhone and iPod Touch

A number of e-reader applications are available for the iPhone and iPod Touch, but the big advantage of the Kindle application is its ability to synchronize your Kindle with the iPhone or iPod Touch automatically. If you leave your Kindle at home, you can access your books and read them on your iPhone. More

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[New Post] How to Monetize Your Blog without Selling Your Soul via @michaelhyatt

2011-11-29T07:18:00.001-08:00

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How to Monetize Your Blog without Selling Your Soul

I didn't start blogging to make money from it. The thought never occurred to me. When someone suggested I start accepting advertising, I resisted. I thought some how it would compromise my integrity.

Then I realized that all professional creatives charge for their work. In fact, this is what separates the professionals from the amateurs. For example:

Authors receive royalties.
Musicians sell tickets.
Artists sell paintings.
Speakers are paid fees.

If you want to blog as a hobby, fine. But art and money aren't enemies. In fact, in most cases the former isn't possible without the latter.

You really can monetize your art without selling your soul. I make several thousand dollars a month using a combination of these three methods:

Sell advertising. You can start small with any number of WordPress plugins (one major reason to use self-hosted WordPress). I started with WP125 and started selling small 125 x 125 pixel ads. It generated enough income to cover my hosting costs and a little "fun money."
As I developed momentum, I created a full-blown Advertising Kit for potential advertisers. I used Google Analytics to gather the key metrics and then conducted a Reader Survey to collect demographic and psychographic information.

When my traffic got to about 40,000 pageviews a month, I applied to the Beacon Ad Network. It is an online service that manages your ad sales. You can charge whatever you want per ad, but they take a 30% commission. They specialize in the Christian marketplace. Their sister-company, BuySellAds.com, handles the general market.

By the way, I have never used Google AdSense. I just hate the way it looks. However, it may have changed since I last evaluated it. If you are interested, John Saddington at TentBlogger.com has a terrific set of posts about AdSense.
Promote affiliates. Here again, I started small. I signed up as an Amazon Associate and started using my affiliate code in my links to books and other products. (I disclose this at the bottom of each post.) I now consistently make $600–700 a month from these links.
Later, I graduated to other products. For example, I promote Brett Kelly's Evernote Essentials: Second Edition whenever I write about Evernote. I do this with complete integrity, believing it is the single best place to start if you want to get up and running quickly.

I am also an affiliate for various other products like: StandardTheme, Nozbe, and ScribeSEO. The key is to find products you actually use and you believe will be beneficial to your readers. My own rule is that if I don't use it, I don't promote it.

If there is a product you are crazy about—especially an information product—it is worth checking to see if the publisher or manufacturer has an affiliate program available. You might also check Amazon. They sell way more than books.
Sell products. A few years ago, I wrote an ebook called Writing a Winning Non-Fiction Book Proposal. I decided to turn it into a PDF file and sell it on my blog. (Here's how you can Create an eBook in Seven Steps.) It has sold consistently, month after month. In fact, I have yet to see a sales decline.
Last year, I decided to write a fiction edition called Writing a Winning Fiction Book Proposal. It only sells about 50% of what the non-fiction one does, but it was still well-worth the effort. I also sell both books as a bundle.

The best thing about selling products like these—especially digital ones—is that they work while you sleep. The whole system is turn-key. Customers buy the books, the system provides a download link, and then deposits the money in your PayPal account.

Ultimately, I believe most of my revenue will come from product sales. I have several more ebooks in the works, based primarily on blog series I have written.

These methods are just the direct methods you can use to monetize your blog. You can also use your blog to generate leads for speaking, coaching, or consulting services—something I also do.

They key to monetizing your art without selling your soul is to offer ads, products, and services that are congruent with your brand and will add value to your readers.

Question: What do you need to do next to monetize your blog—or take it to the next level? You can leave a comment by clicking here.

Amazon.com: Kindle Fire, Full Color 7" Multi-touch Display, Wi-Fi

2011-11-28T07:27:00.001-08:00

Today's Deals

See All Departments

Kindle Fire, Full Color 7" Multi-touch Display, Wi-Fi
by Amazon

Price: $199.00

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Could Web Site Terms of Use be Interpreted to Include FAQs?

2011-11-22T13:33:00.001-08:00

November 22, 2011

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Could Web Site Terms of Use be Interpreted to Include FAQs?

Most organizations with a website offer products, services or information subject to terms of use intended as a legally enforceable contract between the site owner and each user. A site may also include frequently asked questions, or FAQs, containing relevant information on the use of the site. Site owners would not expect information offered in an FAQ to temper or override a term in the site's terms of use, however, a recent federal court decision out of California suggests that could be the case.

Safeway, Inc.has a website offering consumers home delivery of groceries. User Michael Rodman filed a lawsuit against Safeway for alleged breach of contract and violation of various California consumer protection laws. Rodman claims that, while Safeway states on its site that the price of delivered groceries will be the same as the price of the items in its stores, Safeway secretly adds 10% to the in-store price for those items offered for home delivery. Safeway filed a motion to dismiss the breach of contract claim because Rodman failed to demonstrate that the Safeway site's terms of use promised price parity between online and in-store products. In fact, the terms of use read as follows: "prices quoted on the Web site are likely to vary either above or below the prices in the store on the date your order is filled and delivered." In responding to the motion, Rodman argued that Safeway's FAQ that "[y]ou will be charged the prices charged in the store on the day your order is picked and delivered" clarified the statement about pricing in the terms of use. The court denied Safeway's motion to dismiss, finding that the terms of use were "susceptible to Plaintiff [Rodman]'s reasonable construction."

What steps should a cautious web site owner take away from this decision? A review of your FAQs for any inconsistencies with your terms of use would be a good first step. You may also choose to add appropriate disclaimers to both the terms of use and the FAQs indicating that FAQs offer only general information and may not be relied upon by users. View the court's decision.

Kathy Ossian
Information Technology Team Leader
313.496.7644

millercanfield.com/InformationTechnology

UNITED STATES • CANADA • MEXICO • POLAND • CHINA

This article is for general information only and should not be used as a basis for specific action without obtaining further legal advice.

YouTube's Playbook for Producing Compelling Videos

2011-11-18T12:10:00.001-08:00

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YouTube's Playbook for Producing Compelling Videos

YouTube enjoys an astounding 3 billion views per day. It's no surprise that big brands are fighting to harness some of those eyeballs. Today the site has more than 20,000 revenue-generating partners.

At MIPCOM this year, YouTube announced its intentions to focus on content creators, offering guidance and even Creator Camps to help improve entrepreneurs' video production and marketing skills.

If you can't attend a Creator Camp, this should help: the YouTube Creator Playbook. This free, downloadable guide is divvied into three detailed parts: Programming and Producing, Publishing and Optimization, and Community and Social Media.

Topics include how to:

Make your video a show-stealer in the first 15 seconds
Optimize your channel page
Get your audience involved in promoting your video
Use different forms of social media in your promotions
Include calls to action in your video that boost response
Manipulate metadata and better leverage repurposed content

Now, don't sweat dealing with details like the ones above too much. Remember, this process should be fun! "The number-one thing [to keep in mind when creating a video] is just to be a good storyteller," YouTube's Patrick Walker advises. "Just do good stuff; it'll travel naturally."

After all, producing a video that goes viral is a lot like alchemy: You can never be sure of the formula's outcome upfront. But you can, at least, increase your chances of making videos as effective as possible from the outset—which makes the Creator Playbook an asset for any digital marketer.

The Po!nt: Let the experts be your guide. By learning a few basics about what works in YouTube vids, you can free yourself to be creative, knowing you've laid a strong foundation for success.

Looking for great social media marketing data? MarketingProfs reviewed hundreds of research sources to create our most recent Social Media Marketing Factbook (May 2010). With 140 pages and 102 charts, it is full of relevant social media marketing stats and trends. The Social Media Marketing Factbook is Part 5 of the complete Digital Marketing Factbook (our 296-page full report).

Seven Ways to 'Gamify' Your Online Marketing Outreach
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How to Create a Facebook Page via @BlogTalkRadio

2011-11-18T06:42:00.001-08:00

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BlogTalkRadio

How to Create a Facebook Page

Posted: 17 Nov 2011 12:28 PM PST

One of the best features about being a host on BlogTalkRadio is that you can instantly share your content on Facebook and Twitter with the click of a button.

A Facebook Page is a great way to reach more listeners and let your fans keep up to date with your newest broadcasts. It just takes a few minutes to create your own Facebook Page and here's how you do it.

You need to have a Facebook account to start a Page so sign up if you don't have one already. Then, go here to create a page and follow the prompts. You can select "Radio Station" in the Entertainment category or choose from the other categories if those fit your purpose better.

Step 1: Upload an image to represent your show. You can leverage your profile image from your BlogTalkRadio page.

Step 2: On the next page, uncheck the options to share and like this page. This will allow you to make any changes before launching your page to the world. Once your page is all set up, you can go back and change these options.

Step 3: Provide a link to your show page, and use what you've written for your profile page to give a description of your show.

Congrats! Your page is now set up. Check out some of the ideas in Get Started, which is the next page that you are taken to. You can start adding content, promoting your page, and lots more!

If you have question, see Facebook's Page help section, and ask for advice on our Get Satisfaction page. And you can also read up on these Facebook tips from a post we did before. Good luck with your new Facebook Page!

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Lulu Expands International Reach for eBook Authors VIA @LuluBlog

2011-11-16T07:19:00.001-08:00

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Lulu Blog

Lulu Expands International Reach for eBook Authors

Posted: 15 Nov 2011 03:01 PM PST

Lulu is excited to announce today greater reach for eBook content by adding distribution support to 26 new countries including Italy, Belgium, and Spain for eBook authors selling through the the iBookstore℠.

This announcement comes along with Lulu's distribution of French-language content to the iBookstore as well, which officially makes Lulu the first self-publishing company to offer eBook distribution for both English and non-English content.

Our goal is to help you, our remarkable authors, sell more books no matter where you live or what language you speak. And we're planning to continue to enhance all of our eBook offerings and services to help you sell more books and reach even more readers.

Start your eBook today by visiting our eBook landing page.

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Internet Marketing For Writers & Businesses

ARTICLE: Passive Income Streams: Are There Truly Lazy Ways to Online Income?

Passive Income Streams: Are There Truly Lazy Ways to Online Income?

Learn how to meet deadlines and how NOT to behave on social media via @novelpublicity

Two Book Marketing Tips - Book Awards Opening - New Vanity URLS for Authors on Amazon

Do you want book SALES to Soar This Year? Then this is for you. via @pamperry

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ALL OF THE BENEFITS, NONE OF THE WORK

Why Retweets Equal Implied Endorsement (and How to Get More of Them)

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We've Just Added a New Service to Promote Your Book via @readerviews.com (@bloggingauthors)

Learn how to be your own book publicist! via @sandrabeckwith

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