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A guide for writers with or without published work. A comprehensive resource that every writer should have in their library in order to learn how to publish, promote, and market themselves on the Internet.
Is your book project ready for the next E-Revolution?
Monday, July 30, 2012
Want to read this article on the Web? Go to: http://bit.ly/P3UBib
When coaches contact me, one thing many of them say is "I'm not a writer." They can't see the end of the journey, because they believe they must write a long book, and shouldn't it be with a publisher?
Not really. If you are online and meeting your target audience, you are in the right spot. Your audience is like you, they don't want to read long books that in many cases lecture them. Your clients want to know much more about you - what your work is specifically to them and how it will benefit them. They don't care much about your credentials or degrees. They appreciate your humor, uniqueness in your approach, and they want answers for their particular challenge or concern.
Book Coaching Strategies That Make Your eBook a Financial Success:
1. Think of the benefits to you as well as your readers for publishing a short book.
*You will build credibility and be known as the expert in your field.
*You build your brand with the book title, chapter titles, and chapter parts.
*You can generate leads with a short free eBook.
* You can finish a short book in 100 days or less.
* You can transform your readers into clients.
*You can brand your business and build worldwide visibility.
* You can share your mission, influence and educate your targeted audience.
* You can create ongoing life-long revenue.
* You can repurpose your book into seminars, trainings and coaching packages.
2. Focus on what topic or book you'll write first.
I recommend you begin with the one that shares about your coaching process and how it helps your audience. Remember, the #1 business trend is education. So, educate your potential clients.
3. Write a list of your audience's problems or challenges.
Get these from your client files. Then, choose a focus and answer each question. Think a series of short ebooks for this to reach different clients' needs. Think a 10 tip eBook under 20 pages that hooks your audience; offer it free as an opt-in to your website, where you will have landing pages for your coaching packages. These soft "sales letters" will share five to ten benefits and testimonials that prove your worth.
4. Stop researching so much to write the perfect book.
You know your topic. You know your coaching strengths. You already have the answers within, so why think you need to spend a lot of time on research? In fact, research makes your chapters dry and telling like a lecture, rather than engaging your readers with case studies or dialogue. Since many coaches come from academia (me too), they need to not show off with big words or complex ideas. Instead, keep it simple (KISS) and use your organic, natural voice that speaks from your heart - not your head. Your would be clients want to have a conversation with you and be engaged with a savvy friend.
5. Use all of your experience to write your book.
You may have some articles written, given a teleclass, or have some juicy client stories where you solved their challenge. These translate into the compelling chapter middle part after the introduction and before the conclusion. Writing a book is like writing a seminar or training in a way. You'll need a beginning, middle, and end. These strategies can short cut your time to your book's finish line.
6. Know the pay offs of finishing your book.
If you don't create even a short eBook, and self-publish soon and fast, your potential clients won't know what you have to offer them. You won't build your practice beyond a few, and you won't have the confidence of being a respected coach who earns consistent high income. For the payoffs, reread tip #1.
7. Know your audience well before you write your book.
First, think of your preferred audience - the one who will most want your book. Write to that one audience to make your book speak directly to them. Engage them to want to act on your ideas. With too many audiences in mind, your book may lack focus and you will need to include information for each one of them in every chapter. If you don't include each audience, they will turn away not thinking your book is for them. This is the number one mistake emerging authors make - unless they are Chicken Soup marketers, of course.
8. Think about where your audience hangs out.
You already know they aren't going to the bookstore to find your book unless you are in the 1% famous list. They are on the internet! You need to share your book that brands you in articles, blogs and social media marketing, write a short email sales piece to send your email list, and put up a website sales letter that will seal the deal.
You may not get all the answers here, so add on comments that really helped you!
Comment now at: http://bit.ly/P3UBib
You can grow your coaching business one step at a time. A good place to start is with your ebook.
25 year Book Coach, Judy Cullins helps you in business to write a "best seller" and build your brand with a short book to sell all the books and get all the clients you need.
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Wednesday, July 18, 2012
Friday, July 13, 2012
PRODID:-//Meetup//Meetup Events v1.0//EN
SUMMARY:Motown Writers Meetup: Freelancers\, Journalist & Bloggers...Oh M
DESCRIPTION:Motown Writers Meetup Group\nSaturday\, July 14 at 10:00 AM\n
\nWe've asked several community bloggers\, freelancers and journalists t
o come to speak about their processes blogs\, jobs and more!\nFeaturing
Kelly Greene\,...\n\nDetails: http://www.meetup.com/michiganliterarynetw
LOCATION:Barnes and Noble (Warren & Cass in Detroit\, MI 48202\, Detroit\
, MI 48202)
Monday, July 9, 2012
Beginning Social Media for Authors and Business Series
Participants will learn the basis of Social Media Why it's needed and how to effectively use it, while organizing time for it. Participants who pay for the entire class series and attend the free class will receive the special Powerpoint presentation called Book Blogs: why they are authors best resources and how to effectively maximize your online book selling with them. This will include listings of book blogs and even a listing of book tour hosts.
Click here to see past events here.
Participants will receive resources and extensive step by steps to set up their accounts and how to get subscribers to their page and channels. Participants will learn the art of "breadcrumbs", keeping a professional as an authorprenership and how to start setting up on other social networks.
With everything going on in the 21st century, the Internet is taking up more and more time that we didn't have to begin with. Learn how to get on the Internet effectively and manage your time, websites, while promoting and marketing without spamming. Each pre-registered participant will receive a two week online organization booklet to help with making sure things get done.(This is the last class! Due to low class attendance July 26th has been canceled)
All classes take place Thursday (above dates) from 6pm to 9pm. Limited computer space will be available, but participants will have WiFi and can bring laptops or mobile devices to use. *
IS YOUR LITERARY PROJECT READY FOR THE EBOOK REVOLUTION?