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Thursday, March 17, 2011

Top 10 best practices on how to use social media to promote your event via @pamperry

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Top 10 best practices on how to use social media to promote your event


  Special Events. They sell your book, position you as an expert and gets your buzz going. YOU gotta have 'em.  But How do you get "peeps" in the seats?
socialbarWe often get asked "How can I leverage social media to promote my event?" So we started collecting best practices from event organizers who use Eventbrite. We pulled them all together in this post to help you get started down the path to social media glory. But it's important to note that social media is a clunky gun, not a silver bullet—it's a channel, not a strategy. The best way for each event to utilize this channel will vary depending on who the target audience is and how they engage online.

It's no silver bullet. That said, social media can be an incredibly powerful promotional tool, allowing you to reach more of the people that care about and ultimately want to attend your event. When people share information about your event with their network, that message carries much more weight than a traditional ad. It's a personal endorsement of your event. Social media is also the perfect tool to generate buzz, to get people talking about your event in a recorded fashion where others can stumble across it and get caught up in it too. It's not a new phenomenon. That's how people have promoted their events from the beginning: get people talking about it. What social media brings is the ability for anyone to discover the chatter, giving it far more reach and power.

But it can be a game-changer. We've built a lot of features into Eventbrite to support sharing of events through social media and we see the results every day. Facebook is the greatest driver of traffic to our site, which means people are sharing your events on Facebook, their friends are seeing the posts show up in their feed, and they are clicking on the links that bring them back to your Eventbrite event page. That's really exciting, and I hope you can see the powerful implications that it has on the way events are promoted and discovered.

Some guiding principles
1. Choose the platforms that make sense for your event. There are a few options when it comes to promoting your event through social media, and each has unique advantages and disadvantages. For example, Facebook and LinkedIn show who's attending and aggregate conversation about the event in one place, while Twitter provides the opportunity for anyone to discover the event. Building your own social network around your event may be the thing to do if you have an appetite for building a richly branded online experience, but it won't give you the virality of established social networks. Look to strike a balance across several platforms—but most importantly, understand where your target audience is already engaging. Identify existing communities by searching on LinkedIn, Facebook, or other forums, monitor Twitter conversation, and locate the platforms that have the most activity. This is where you'll want to place the majority of your efforts.

2. Define success metrics and don't underestimate the effort required. To new users, online communities might look self-sustaining. They're not. Facebook, Twitter and the rest all take work, ideally in the form of a dedicated individual who can keep dialogue flowing and seed productive conversations. Continuous new content and engagement tactics are required to grow the vibrant community necessary for achieving buzz around your event. Define success metrics so that you know how you're tracking—number of fans or followers is a great place to start, but engagement metrics are most important. Facebook's Fan Page dashboard gives good stats and there are some great free Twitter analytics tools (we use Twitalyzer) that can measure engagement levels of your tweets.

Use Facebook to create a destination for engagement
3. Publish your event to Facebook. From right within the Eventbrite management console you can publish your event to Facebook and it will automatically create a Facebook Event, pulling in all the event details from Eventbrite. You can publish the event as a stand-alone event created by your Facebook profile or as an event associated with a specific fan page. Facebook Events allow you to easily invite your friends and fans and it makes it easy for them to share with their friends. It creates a central location for attendees to begin to connect and share their excitement for the event.
4. Create a Facebook Page. For larger events a dedicated page may be appropriate as a central location to engage with attendees and people interested in learning more about your event. The best pages that we've seen post updates almost daily, giving fans a window into the planning process of the event. Have you just secured an amazing caterer? Has an exciting speaker agreed to attend? Has the event received coverage in the media? Multi-media is always compelling: if you can share photos of the space or get the main attractions (speakers, artists, etc.) to post quick videos on their thoughts for the event, it really helps to bring it to life. The Facebook fan page is not only a great way to get your attendees excited, but also to get them involved in the event itself by asking them questions that can influence the content or the agenda.
Facebook Fan Page
5. Invite friends and fans to attend and help spread the word. Search Facebook for other fan pages on topics related to your event and engage with the users there. Become a fan of that page, and you can then write things on their wall. I would carefully craft your message so that it doesn't look like spam (people react very negatively to spam), letting people know about the event and why they should attend. Include a link to the Eventbrite page or the Facebook event when you post so users can click through for more content if they are interested. For example, a benefit concert featuring Slash went to the Slash Facebook page and told the fans that slash was going to be performing at their benefit concert rather than just saying "Support this great cause and attend this concert."

You should also reach out to specific individuals who may be connected to your event topic or specific friends that you think would be interested. For example, say John is a big industry influencer. You can "Send John a Message" through the link that's under his picture on Facebook. Again, be VERY careful to not sound spammy but instead let him know about an event that you think he would be interested in and why. Keep it short and include a link to your fan page encouraging him to be a fan and also a link to the Eventbrite page.

You can cherry-pick these individuals to connect with, but the real value will come when he fans your page or posts that he is attending the event and his whole network sees it.
Guest post By Tamara
Stay tuned for Part II of this series covering 
Twitter, LinkedIn, and building your own community.

See www.PamPerryPRCoach.com too and join www.ChocolatePagesNetwork.com!

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You Can Do Your Own PR, Rock it Like a SuperStar that YOU Are


Do you ROCK?  I don't know if you saw the BET Special, Black Girls Rock! but it was the most inspiring thing I've seen on TV in a long time. World changers, history makers - NOW.

But you know what? I rock. YOU rock. We all rock! So let the world know. Get out there. Market YOUR MESSAGE. Do your OWN PR.

If you are "shy" - Get over it! Break out of the box and be BOLD!  Know that you ROCK and the only way people will know your greatness is to let your LIGHT SHINE!

Here are the tools to do your own PR:

1.  Have a marketing mentality.  We are a brand. So what is your brand image? What are you portraying to the world?  Is it an "A list" brand? What you believe you are on the inside will be broadcast on the outside. Do the inner work first. Know that marketing is not a dirty word! It is a way to connect with others and live your purpose, fulfill your dreams and be a blessing to others.  So think of marketing as networking - you are meeting and greeting. Remember to represent yourself as a "celebrity" at all times -and you're sure to be treated like one. Examples: Oprah, Tyra, Beyonce, Susan Taylor and Dr. Stacia Pierce.

2. A bio and great head shot photo.   Make sure you get a professional photo - and one that has YOUR personality imprinted in it. A real good photographer can help you with this. These are the tools of the pros.  Write an authentic, interesting, short, snappy bio. A bio that will make people go, "WOW." Think of it as a intro to you to the world. What do you want people to know first about you? Imagine your bio being read at a big awards show like the NAACP Image Awards or Black Girls Rock.  Hear the announcer introduce you to stage. How does it sound?  Not a "wow"? Then redo it until you can hear the applause in your head.

3. A press kit. You need a package/portfolio of your achievements, press clips, broadcast interviews, articles you've written or have had written about you. Put in your brochure, your HOOK, fact sheets and any other signature items that make you who YOU are. Brand YOU. Add endorsements or testimonials.  In order to get recognized faster, you might want to get an optimized online press kit. See http://tinyurl.com/pamperrypr and get the details on the Instant Media Kit to take your business, book or career to the NEXT LEVEL!

3. Invest in some coaching. Whether you need an image coach, media coach, internet marketing coach, PR coach or a life coach - in order to to be your best and be ready for the "red carpet," you need to get some professionals to help you. This will boost your confidence and this will make sure you don't make any costly MISTAKES!
We have audio products, ebooks and group or personalized coaching programs to help you BRAND like a Superstar.  Don't be cheap with your brand. Prepare for success. 
See you on the RED Carpet!

BLACK GIRLS ROCK! Inc. is 501(c)3 non-profit youth empowerment and mentoring organization established to promote the arts for young women of color, as well as to encourage dialogue and analysis of the ways women of color are portrayed in the media.
Since 2006, BLACK GIRLS ROCK! has been dedicated to the healthy development of young women and girls. BLACK GIRLS ROCK! seeks to build the self-esteem and self-worth of young women of color by changing their outlook on life, broadening their horizons, and helping them to empower themselves. For the past four years, we have enjoyed the opportunity to enrich the lives of girls aged 12 to 17 years old through mentorship, arts education, cultural exploration and public service. At BLACK GIRLS ROCK!, young women are offered access to enrichment programs and opportunities that place special emphasis on personal development through the arts and cooperative learning.
By speaking to the next generation in their formative years about issues of self-worth, goals, and aspirations, the organization reinforces the message that young women need not objectify themselves or relinquish their autonomy. BLACK GIRLS ROCK! has boldly taken on the crisis of our female youth of color here in America head on and understands the need for positive self-images and a strong sense of awareness. WE SEE SOLUTIONS.

Speak NOW.

What makes you ROCK? Post a comment.

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