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The Top 10 Marketing Tips of All Time (plus video)
With more than a decade of experience in marketing, ranking from pay-per-click to direct mail, I've seen a lot of failures and far more successes when it comes to marketing.
Today, the art of marketing is far more complex than it once was. However, many of the same basic principles still apply. Too often, professional marketers and small business owners overlook the basic techniques that have separated successful campaigns from those that never turn a profit.
Know your audience. Successful campaigns get that way because marketers know their audience. They fully understand their needs, how to help meet those needs and how to create demand. Knowing and understanding your audience through proper market segmentation means a well targeted campaign that generates a profitable return.
Focus on the offer. A marketing offer is the driving force of marketing promotions that drive results. In fact, market testing has proven that the offer is the most significant criterion for conversion.Focus on your offer if you want to be successful.
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Split test. Never ever run a campaign without testing something. One of the most common is a split test which allows you to simultaneouslytest two versions of something. It can be a web page, post card, or email. Split testing is essential for improving performance.
Never work alone. The most creative ideas come from working with other creative people. Don't feel like you need to have all the answers or great ideas. You may start with an idea, but an open dialog with creative individuals will make it better.
Don't sell on price. I've seen so many marketers fail because they sell on price alone. This leads to a discounting war, lower profitability, and often bankruptcy. Rather, focus on creating so much value that the perception of price becomes insignificant.
Consistent messaging.Consider the entire user experience before you launch a campaign. From email to website to offer, is the prospect having a consistent user experience? If they are, your campaigns stand above 98% of others.
Create value after the sale. As marketers, it's our job to understand our market segment and build relationships, not dump people off at the front door of our store and walk away. Focus as much of your energy onbuilding relationships with customers as you do prospects.
Test. Test. Test. In addition to split testing, you should consider multiple forms of testing in each marketing discipline. For direct mail, test headlines, offers, copy, time of direct mail drop, etc. Consider testing a life long mission.
Integrated Marketing Works Best. You can't rely on one form of marketing to carry you to success. It's okay to generate most of your leads or sales through PPC marketing if you will but what happens when that dries out? Use multiple media sources to meet your goals.
Nothing can replace experience. You can run out and hire all of the best consultants in the world, but you still have to do the work. Nothing can replace actual experience. It will make you a stronger marketer and more successful in the long term.
Apply these helpful marketing tips if you want to be truly successful. These techniques and tips are applied by successful marketers on a daily basis. The result is an ever growing success rate of marketing success.
About the Author
Are you looking for marketing tips that will take your marketing to the next level? Visit the marketing tips blog for helpful information, tools, and marketing secrets you won't find anywhere else.
What to share on Twitter & How to Build Your Brand (presentation)
Ok, so you signed up and got your Twitter account. Now what do you tweet about? You do a couple of tweets and you read others tweet – but you just don't get it.
How do people really use Twitter and in 140 characters or less? How to you become a LEADER on Twitter?
Here are some ways to use Twitter to make it effective in your overall online marketing and branding:
1. Link to helpful articles. Add your own comments or ask for feedback. 2. Teach a lesson in 140 characters. Add #lesson after 3. Invite people to subscribe to your ezine, blog, or facebook page. 4. Tell your followers you have a free gift on your website. 5. Re-tweet good posts by other people, but don't go overboard—most of your tweets should be yours. 6. Announce a conference, book or CD release. 7. Make introductions to people who are also on Twitter. (Just use the "@" sign) 8. Congratulate others when they share good news. 9. Sparingly link to your own blog posts. Don't over promote yourself. 10. Tweet out videos (yours or others) from Youtube. 11. Post an inspirational quote or message. Show your personality. Add #quote after it if you can. 12. Ask questions that encourage responses. Engage!