Book Update

A guide for writers with or without published work. A comprehensive resource that every writer should have in their library in order to learn how to publish, promote, and market themselves on the Internet.

Is your book project ready for the next E-Revolution?

Wednesday, September 14, 2011

How to Know if Social Media Marketing is right for Business VIA @pamperry

click thru for details

How to Know if Social Media Marketing is right for Business

What's New? Contact Us

How to Know if Social Media Marketing is right for Business

2011-09-10 18:16:46.909-04

Is social media right for your business? That's the million dollar question. If you answer it right - your business will flourish. If you are clueless, your business may suffer.

Let's get this straight. Marketing is marketing. The first thing is to THINK about what you want to accomplish. No business runs well without thought to market (demo) they are trying to reach and information (research) ABOUT that market.

The best way to determine if you need Social Media Market is to ASK more questions. Here are some thought-starters and suggestions. The more questions you can answer, the better off you'll be before you jump off in the ever-widening pool of social media. It's ok if you don't know - just know what to ASK. www.socialmediaprsolutions.com

There are a lot of social media "experts" out there who will tell you that every single organization on the globe should be participating in social media.  They will point to the cool Facebook fan pages they've made or the funny videos their clients have on YouTube and say "see, you can do this too."  And they're right.  You can.

The question is:  Should you?

The real answer to that question is "it depends."  It depends on whether or not it can do one of two things.

  1. Save you money

  2. Make you money

If it isn't going to accomplish one of those two goals, then you have no business engaging in it.  Why?

Participating in social media is expensive.  I know everyone talks about how cheap it is…but that's because they are not thinking like a business owner.  They're thinking like someone who knows how to open a YouTube channel account or sign you up on Twitter.   It's true, creating an account on many of the tools and networks is free.  But that's where free ends.

To integrate social media into the rest of your marketing, which is an absolute if you want to consider it a business tool, you are going to have to expend some resources.  Social media requires care and feeding.  It requires brand integration.  And it requires a well-conceived strategy.  All of those are going to cost time and money.

Don't misunderstand.  I believe in the power and reach of social media and most of our agency's clients are using social media tools as part of their overall marketing strategy, but I am not bullish on the belief du jour that everyone must do it and it's free.  Neither is true.

Here are twenty questions to ask yourself as you consider melding social media into your existing marketing strategy.

How will it save us money?

  1. Will it allow us to stop doing something we're currently doing?

  2. Will it allow us to extend/expand something we are currently doing?

  3. Will it lower our customer acquisition costs?

  4. Will it connect us to existing customers in an efficient way?

  5. Will we be able to use social media to create a community specifically for our customers?

  6. Will it be easier for our customers to rave about us/create positive word of mouth?

  7. Do we look behind the times to our customers if we aren't there?

  8. Will it introduce us to new potential customers at a low lead generation cost?

  9. Will it make us more findable (either within the social network or on search engines)?

  10. Will it impact our search engine results? (so we don't have to buy results)

How will it make us money?

  1. Will it shorten our sales cycle?

  2. Will it create credibility/trust faster among prospects?

  3. Can we establish ourselves as the expert?

  4. Will it shorten customer service response time?

  5. Will it create a sense of accessibility for our customers?

  6. Will it increase trial of our product/service?

  7. Will it allow us to connect with more prospects at once?

  8. Will it increase repeat buying?

  9. Will it increase up sells?

  10. Can we collect/use testimonials?

If the answers to those questions indicates that social media would be a smart investment for your company to make, then you should be there.  But now you will enter into it knowing that there's a return for that investment.

Now we're talking smart marketing, not marketing hype.

Read more at www.drewsmarketingminute.com

read more

The number of 50-64 year old Boomer internet users online doubled from 25% in 2009 to 51% in 2011

2011-09-14 03:03:30.932-04

Social networking is not just for the kids or the teenagers - or the college kids. Social networking is now grown folks business. Why? There is an increased interest in mobile devices for one - coupled with time saving promises and money saving deals online (Groupon.com) - that make it very attractive for the older crowds. It's business not personal.

And really, who uses the Yellow Pages directories anymore? Google has replaced how people search for information. These are interesting times for the boomers - who grew up in libraries and now they are shopping Amazon Kindle deals like crazy. Big opportunities for marketers - who know how to speak their language.

We can help decode. www.socialmediaprsolutions.com

Amplify'd from wiredprworks.com


Back in the day, about 36 months ago, everybody thought nobody over 30 would make much use of social networking.

When I joined Facebook as a marketing experiment, people said "Hey -you're too old to be on there. Don't you know Facebook is for kids? Get back over to LinkedIn."

Today, everybody knows Facebook is for everyone – even great grandma. But, how many Boomers and Seniors really use social networking? Over a year ago I wrote about how boomers boast big social media stats. For an update, let's turn to a Pew Report about the graying of social media with Boomer and senior usage statistics.

Fully 65% of adult internet users now say they use a social networking site like MySpace, Facebook or LinkedIn, up from 61% one year ago. This marks the first time in Pew Internet surveys that 50% of all adults use social networking sites. Source: Pew Research on Adult Social Media Usage

  • 65% of online adults now say they use a social networking site, up from 61% in 2010 and 29% in 2008 and just 5% in 2005

  • Social networking use among senior internet users over 65 shot up by 150%, from 13% in 2009 to 33% in 2011

  • The number of 50-64 year old Boomer internet users online doubled from 25% in 2009 to 51% in 2011

  • Boomers, ages 50-64, grew daily social networking site usage a significant 60% from 20% to 32% 



This report is based on the findings of a survey on Americans' use of the Internet. The results in this report are based on data from telephone interviews conducted by Princeton Survey Research Associates International from April 26 to May 22, 2011, among a sample of 2,277 adults, age 18 and older. For results based on the total sample, one can say with 95% confidence that the error attributable to sampling is plus or minus 2.4 percentage points. Source: Pew Research



How does your personal social networking compare? What do these stats mean to companies?

Read more at wiredprworks.com

read more

1 comment:

  1. Hello,

    very good you have shared here i must say. i really enjoyed reading your this article. thanks for sharing such a good article. i would like to see some more information related to affiliate marketing here in your article.



Related Posts with Thumbnails
Download the book that will help you understand your journey on the Internet. ONLY $5!