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Posted: 15 Jun 2009 07:02 AM PDT

While much of the content here on ProBlogger is about the 'Business of Blogging' I'm regularly asked to speak at conferences and receive emails from readers with questions about how Businesses can use Blogs to grow themselves - particularly in their marketing efforts.

Below are a 13 tips that I usually try to share with Businesses wanting to use blogging in their marketing mix.

1. Listen First, Blog Later

Perhaps the most useful thing a company can do before they start blogging is to monitor the blogosphere. There are some wonderful tools around for listening to what bloggers are writing about your industry, your company and your products. Many of these tools are free (Google News Alerts for example). Plug in some keywords relevant to you and your industry and see what is being talked about.

1 comment:

Jordy02June 16, 2009 at 5:37 AM
Hi,

Thanks for sharing the useful information.

Since blogging offers you the opportunity to intermingle with your clients, take time to obtain their comments or opinions. This information can be useful in improving your services and products. Also, you might learn something from them or them to you. Internet marketing blogging does not actually need huge talent to write. You just need to prioritize your ability to give quality contents by means of your blogs and ultimately earn the admiration of your potential clients. This will ultimately lead to successful and lasting business relations on the internet.
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