ARTICLE: Publicize Your Novel

Publicize Your Novel by Fern Reiss, CEO, PublishingGame.com/Expertizing.com   The publishing question I am most-often asked is, "How do I publicize my novel?"  Publicizing a novel is not much more difficult than publicizing nonfiction.  Try these methods of novel publicity to get started (for more tips, see www.PublishingGame.com/novelreport.htm).   Put nonfiction hooks in your novel The reason most authors find nonfiction easier to publicize than fiction is that nonfiction, almost by definition, contains 'hooks' around which you can leverage publicity: How-to books on golfing, for example, lend themselves to doing talk radio shows where you share your golfing techniques; nonfiction guides to golden retrievers can become print articles on caring for your golden retriever.  But novels can enjoy the same sorts of hooks if you consciously insert them.  So think carefully about your passions—hobbies, pastimes, collections, pets—and then integrate your favorites into your novel.  If you're an avid golfer, make one of your characters an avid golfer.  If you love your golden retriever, put one in as a central character in your novel. Golfers like to read books about golfers, and dog-lovers like to read books about dogs, so be sure you're working your hooks and going after your natural audience.  That way, you can get the same broadcast and print coverage for your novel that you would for a nonfiction book with that hook.     READ MORE AT: http://publishinggame.com/art_novelpublicity.htm