This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
There are 500 million active users on Facebook — it's about time you get in on the action and start a Facebook Page for your business. After all, the best marketing reaches out to consumers where they already are, and people spend more than 700 billion hours a month on the site. Exposure to that many eyeballs could translate to a lot of business for your company.
Not tech savvy? That's not a problem — the process isn't too technical. Here's a step-by-step guide to help you initiate your Facebook marketing campaign.
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