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Friday, September 10, 2010

ARTICLE: Building Author Platform by Pitching Yourself to the Media - The Savvy Book Marketer



Building Author Platform by Pitching Yourself to the Media - The Savvy Book Marketer

Link to The Savvy Book Marketer

Building Author Platform by Pitching Yourself to the Media

Posted: 10 Sep 2010 03:03 AM PDT

NinaAmir In today's guest post writing coach and publishing mentor Nina Amir shares some great tips for getting media attention.

One of the ways to build author platform involves pitching yourself and your expertise to the media. This means offering them solid, interesting, pertinent, newsworthy, unique information they need or want.

How do you know what type of stories journalists seek? Easy. Tap into the places they post their queries. In other words, discover what stories they are writing for which they need expert sources to interview. Then, offer to be that expert source.

Here are three ways to tap into reporter's needs and wants—along with millions of other people wanting the free publicity offered by being included in an article or invited onto a radio or television show.


READ MORE AT: http://bookmarketingmaven.typepad.com/book_marketing_maven/2010/09/building-author-platform-by-pitching-yourself-to-the-media.html

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