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Thursday, July 8, 2010

7 Ways to Start Building Your Personal Brand for Free

7 Ways to Start Building Your Personal Brand for Free

Posted: 07 Jul 2010 01:30 PM PDT

Today, it's easier than ever for individuals to build and promote the personal brands for free, long before writing and publishing a book.

The Internet offers you numerous free ways to demonstrate your subject area expertise, set yourself apart from your competition, and build your online visibility. There are several ways you can take small steps today that represents investments you can build on later, developing a major competitive advantage relative over your peers.

Start early and start small with small steps you can build on and, later, incorporate into more ambitious online brand-building activities.

A tale of two job candidates

For example, let's consider two college students entering their senior year; both hope to get a job before graduation. Both have had similar work experiences, share similar interests, grade point averages, and extra-curricular activities. Both are comfortable during interviews. Their only difference is their online visibility; both have similar Facebook pages.

Their primary differences are the links on their Facebook pages:

  • Candidate A's Facebook page contains links to their family and friends, their college, and their hometown.
  • Candidate B's Facebook page is similar, but also contains links to several free websites where potential employers can find proof of the candidate's interest, knowledge, and understanding of the challenges, issues, and opportunities in the field where they want to locate employment.

Which candidate do you think is most likely to get the job?

READ MORE AT: http://www.personalbrandingblog.com/7-ways-to-start-building-your-personal-brand-for-free/

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