fWD: HOW TO: Develop and Maintain Your Personal Brand on Twitter

HOW TO: Develop and Maintain Your Personal Brand on Twitter Posted: 06 Jul 2010 01:30 PM PDT Twitter rose to fame in 2007 as a hip, 140-character "microblogging" network. The free service has a multitude of uses, including social/professional networking, live blogging, news sourcing, and pure communication. Some professionals have struggled using Twitter, attempting to strike a balance between business and personal, while developing or maintaining their personal brand. Developing your account Your Handle: Your Twitter handle (username) is how you are found and identified on Twitter, so it should reflect you. Simplicity is usually the way to go (i.e., your name). Your Avatar: Your avatar, the small photo that shows up next to your tweets, should be professional – not the default picture. This is how you are recognized as a human and not a computer! A recent, appropriate headshot is a great choice. Your Bio: The bio is an important way for other "tweeple" to identify with you. This should be a short "elevator pitch" – or a 30-second "who you are" and "what you do." If you are an expert in a field – say so! Your Privacy: Leave your account public in order to increase traffic to your page and expand your network. Using your account read more: http://www.personalbrandingblog.com/how-to-develop-and-maintain-your-personal-brand-on-twitter/