article: How Publishers Can Build Their Own Communities

By Marian Schembari, Contributing Editor, Digital Book World http://digitalbookworld.com/2010/how-publishers-can-build-their-own-communities/ "If you're in marketing and in publishing and not in social media, you're not going to have a job." ~ Jennifer Hart, HarperCollins If you're reading this on the Digital Book World web site, it's highly likely you "get" social media. You understand that you can't have a book without a web site; an author without a web presence; or a publisher without a Twitter handle. But it's not just about signing up for the latest social media tool. Now that everyone and their mom uses social media (my mom does), it's all about conversation and community and building credibility. During the panel, "How Publishers Can Build Their Own Communities: Using Social Media Tools," Pablo Defendini (Tor.com), Guy LeCharles Gonzalez (F+W Media / Digital Book World) and Jennifer Hart (HarperCollins), with moderator Charlotte Abbott (Follow the Reader), talked about – wait for it – how publishers can use social media tools to engage with and build communities. Listen, Engage, Repeat READ MORE: http://digitalbookworld.com/2010/how-publishers-can-build-their-own-communities/ The publishing community for the 21st Century