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Wednesday, February 17, 2010


* The Internet Marketing Reporter *

* Issue # 264 *

Member of the eZine Publishers Association
*** always email netiquette complied ***

Launch Date: May 23, 2001
Present # of subscribers: 20,000


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Letter from the Editor
: Medical Quotations

The following quotes were taken from actual medical records dictated by physicians. They appeared in a column written by Richard Lederer, Ph.D., for the Journal of Court Reporting.

"By the time he was admitted, his rapid heart had stopped, and he was feeling better."

"Patient has chest pain if she lies on her left side for over a year."

"The patient states there is a burning pain in his penis which goes to his feet."

"On the second day the knee was better and on the third day it had completely disappeared."

"She has had no rigors or shaking chills, but her husband states she was very hot in bed last night."

"The patient has been depressed ever since she began seeing me in 1983."

"I will be happy to go into her GI system; she seems ready and anxious."

"Patient was released to outpatient department without dressing. I have suggested that he loosen his pants before standing, and then, when he stands with the help of his wife, they should fall to the floor."

"The patient is tearful and crying constantly. She also appears to be depressed."

"Discharge status: Alive but without permission. The patient will need disposition, and therefore we will get Dr. Blank to dispose of him."

"Healthy appearing decrepit 69 year-old male, mentally alert but forgetful."

"The patient refused an autopsy."

"The patient has no past history of suicides."

"The patient expired on the floor uneventfully."

"Patient has left his white blood cells at another hospital."

"Patient was becoming more demented with urinary frequency."

"The patient's past medical history has been remarkably insignificant with only a 40 pound weight gain in the past three days."

"She slipped on the ice and apparently her legs went in separate directions in early December."

"The patient experienced sudden onset of severe shortness of breath with a picture of acute pulmonary edema at home while having sex which gradually deteriorated in the emergency room."

"The patient left the hospital feeling much better except for her original complaints."

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Article 1: Wordpress - A Content Management System

If you are looking for a suitable and easy to use content management system (CMS), the task at hand can be difficult. In order to best serve your needs, a CMS should be flexible, secure, and work once it is downloaded. Coupled with these features, it must be able to extend functionality and be search engine friendly. With that in mind, we will discuss why WordPress is so popular and what it can further do as a simple content management system.

Keeping in mind it was originally designed to be a blog platform, WordPress offers a choice when you are looking for simple CMS, with a lot of great plug-ins availability. For this reason, it has become popular, because of its simplicity and user-friendliness. It is not only a blogging platform but it is provides a great way to customize your site by eCommerce, online gallery, etc. While other content management systems may make the same claims or perhaps even better about their system and the features theirs provide, one thing is for certain, and something that is said time and again, WordPress is tremendously easy to use. Beginners are able to handle and work with it much more rapidly. Another consideration for the ease feature that many of the clients are people with very little programming knowledge or have less experience with content management systems find that the WordPress system in a matter of a few hours. Because it is so versatile and flexible, you will be amazed as to how well it handles any one of these features quite efficiently.

Since WordPress has captured much attention since its release in 2003, you would not be wrong if you followed many other users who have made this same selection. In this case, familiarity breeds trust in this system. This system has the ability and expertise so that you can customize it to your specific needs.

When comparing CMS, the WordPress Repository provides a lot of free themes, templates and plugins. The quality of these features far surpasses the competition, and not to mention how simple they make life for their users. There are endless possibilities when customizing your site.

There may be some concern about security with other CMS, but with Wordpress, they have a team comprised of dedicated developers who are constantly striving for perfection, and who are working to fix any potential bugs and security issues. Even with the addition of new features, WordPress download remains free. Another benefit is that the WordPress community is a resource of which you can tap into should the need arise. A forum was developed that has a tremendous knowledge base on all aspect of using this application. More than likely, if you complete a search, you will land on an answer page.

WordPress has grown to such a point that it is not only being used by bloggers but by developers and designers as well. Through all of it features, such as, blogging, designing templates, converting PSD style to WordPress style XHTML, it is one of the most important platforms on the web.


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Article 2: The Product Promotion "Do" List

You may find yourself wondering what you can possibly do to promote a product when there are so many bigger businesses out there that have trained employees construct sites to advertise their products. Well, to put it simply, do exactly as they do. Here are some guidelines that may help you attain that ever-elusive page rank on Google.

1. Learn HTML and PHP: Having a good knowledge of website programming will quadruple your chances of attracting viewers. But the main point of this is to keep them coming back again and again. And you can't do that by just making a site and leaving it there for a long time; unlike some things, they don't get better as they age. You have to actively add content, change images, and update links to keep people interested.

2. Create your own content: If you post your own handmade/handwritten content on your site it will retain interest due to its originality. Make your own YouTube documentary of the product that you are promoting to drastically improve your credibility (that's IF you make a decent video). Using your own pictures will help remind your viewers that you too are a human being. Showing them images of you, your family, pet(s?), etc. will allow you to develop an digital personality for your viewers to trust.

3. Use correct English: Remember your high school English lessons? Same here. Knowing them well will come in handy when you are trying to gain your viewers' trust and/or persuade them into buying a good product. But remember, limit your language and appeals to keep your contents' tone neutral or positive (a few minutes on Wikipedia should help refresh your memory if needed). Use this correctly, and you could appear as a gentleman helping your viewers in the right direction, or as one of the crowd, expressing your opinions.

4. Use correct grammar: Goes hand-in-hand with correct English. Pair the two for a powerful tool, but remember to keep your content at the desired tone and reading level... Uber l33t haxor is probably not the right term usage for confronting higher-education viewers (Extravagantly incogitable exasperated technological specialist should be better).

5. Be moral, ethical, and truthful This may seem to be a hard one to do, especially when you want someone to buy a product. If you are somehow able to master this...your competition will probably want to hire you...at the least.

Well, that concludes the Product Promotion "Do" List. There really is much more to know, but this should give you a good basis to go off of (and I didn't want to scare you away with a massive essay that wouldn't all fit here anyway).

If you are in need of some more information on promoting a product successfully or even creating your own website, check out this site: Ways to Become a Webmaster.

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