Book Update

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Wednesday, May 23, 2012

[Build Book Buzz] Take Advantage of June's Most Interesting Holidays to Promote Your Book VIA @sandrabeckwith

Tips, tactics and tools for generating media awareness and other buzz about your books.

Sandra BeckwithMay 23, 2012

In This Issue:

Buzzing Around

GraduationHi sylvia,

You might recall that I mentioned in the May 9 issue that my "baby" was graduating from Xavier University on May 12. It was a wonderful (and mercifully brief) event that ended with confetti shot to the ceiling from the front of the stage - a fun surprise! 

Don't you love these milestone events? 

In other news...I thought you might be interested in a few of the latest articles and guest columns on my blog. New items include: 

Remember to subscribe to the blog via e-mail or RSS feed using the options on the right side of any blog posting so you don't miss anything that might help your book promotion campaign.

Have a great week!



Be Opportunistic:
Take Advantage of June's Most Interesting Holidays to Promote Your Book

In the May 9 issue, we talked about how to capitalize on a range of annual spring occasions, including college and high school graduations, Mother's and Father's Day, and bridal and baby showers. I hope you gave some thought to how you could use one of them to promote your book. 

In this issue, we've got that occasional list of quirky, offbeat, or interesting holidays for the upcoming month. Can you link your book to one of them and use it to draw attention to your book? 

Here's the list. (Don't see one you like? Create your own!)

  • National Go Barefoot Day - June 1
  • National Hollerin' Contest Day - third Saturday in June
  • Say Something Nice Day - June 1
  • National Bubba Day - June 2
  • Leave the Office Early Day - June 2
  • National Itch Day - June 3
  • Be-Bop-a-Lula Day - June 6
  • National Shampoo Week - June 7-13
  • Kitchen Klutzes of America Day - June 13
  • Go Fly a Kite Day - June 15
  • World Handshake Day - June 21
  • Stupid Guy Thing Day - June 22
  • Let It Go Day - June 23
  • National Pink Day - June 23
  • National Go Fly a Kite Day - June 24
  • Celebration of the Senses - June 24
  • Please Take My Children to Work Day - June 25
  • Happy Birthday to You Day - June 27 

Get the complete list of goofy June holidays online at this link and have fun brainstorming about how to use them to promote your book.

Tip of the Month:
PowerPoint File Shows How to Be Your Own Book Publicist

I was on the "How to Be Your Own Book Publicist" panel with Penny Sansevieri and Marsha Friedman at the American Society of Journalists and Authors (ASJA) conference last spring; I've uploaded our PowerPoint file to SlideShare in case it's helpful to some of you. Here's the link: http://slidesha.re/z3iiHL

Sansevieiri owns Author Marketing Experts, which is best known for its online book promotion campaigns; Friedman owns EMSI, a pay-for-performance publicity firm. Both gave excellent presentations. (Unfortunately, because our presentation was on Members Day, the audio file is only available to members. That's all the more reason to join, right?)

Register for June 2012 "Book Publicity 101: How to Build Book Buzz" E-course

Are you ready to learn how to get the word out about your book? It's time to register for the next "Book Publicity 101: How to Build Book Buzz" e-course running online from June 4 to 29, 2012. Both sections - one for traditionally published authors and the other for those who have self published - emphasize the planning, strategy, tools and tactics needed to get - and keep - your book in the news so that you sell more books. (The course for self-published authors includes a section on how to announce a book's publication and generate reviews.) You'll leave the class with your own book publicity blueprint, tools you can use immediately to get media exposure, and a solid understanding of how to get attention in both traditional and social media worlds. 

The class is taught online in a forum format. There are no scheduled meetings or sessions - you work at your own pace according to your own schedule. I provide very personalized guidance and feedback as you move through the course. 

For details on the original course, "Book Publicity 101: How to Build Book Buzz," go to http://buildbookbuzz.com/how-to-build-book-buzz-workshop/

For specifics on the self-published authors course, "Book Publicity 101 for Self-Published Authors: How to Build Book Buzz," go to http://buildbookbuzz.com/self-published-how-to-build-book-buzz-workshop/.

Learn How to Get Paid to Speak

I'm getting lots of requests for information on how to get paid to speak, so if you're one of those authors who wants to learn more about this, check out this blog post, "Authors and Public Speaking: 5 Reasons to Be an Author Who Speaks." It includes a link to a super-affordable two-part audio program with lots of helpful information.

About Sandra

Sandra Beckwith, a former publicist who has won several national and regional publicity awards, teaches authors how to generate long-term media buzz for their books. She is the author of three books on publicity, conducts publicity workshops, and writes frequently on small business marketing and management topics. Please visit her book publicity site and publicity blog to learn more.

Need a writer's conference speaker or workshop presenter? Sandra's workshops at the American Society of Journalists and Authors annual conference, the University of Wisconsin Writers Institute, and at other industry conferences share priceless how-to information you won't get elsewhere. Contact her at sb@buildbookbuzz.com for more information.

Build Book Buzz is a free e-newsletter published twice monthly by Beckwith Communications. Please forward this newsletter to anyone. To subscribe, visit www.buildbookbuzz.com. We do not share our mailing list with any individual or organization for any reason.

Build Book Buzz
Sandra Beckwith, Editor & Publisher
Phone: 585-377-2768
Email: sb@buildbookbuzz.com

Beckwith Communications

25 Erie Crescent
Fairport, NY

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