Book Update

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Tuesday, May 29, 2012

Writing, Publishing, & Marketing - Ask Judy Cullins @coachjudy

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As a book coach, I receive quite a few questions from my clients, blog readers, and social media followers. I decided to put together a list of some of the most common questions I receive about writing, publishing, and marketing non fiction books and ebooks.

Q. Do I need my own book selling website?

A. Yes!

One new client asked this question. Her Amazon sales so low, as were her own site's sales, that she realized she needed to create a new URL for her Romance Book website, using the title as part of the name of the site.

Also, her new site would have the advantage of collecting her unique visitors' emails (opt-ins) so she can stay in touch and promote on a regular schedule such as 1X every two weeks.

Your audience will appreciate your free samples and keep listening to you.

With the constant addition of fresh material, you make the search engines happy with your site. With our email list of website subscribers, we are able to let my audience know about upcoming teleseminars and book coaching opportunities as well as special new information they want. We built my list of 3000 opt-in into over 6000 which makes great opportunities for other sales.

Check out this handful of website tips to help you sell more books.

Q. What is the best way to go about getting my work copyrighted?

I have heard several stories. One story is that all I have to do is draw a C and put a circle around it. Another story is that I have to go to a lawyer.

Please tell me the real story.

A. It's not enough to put a copyright sign on the page.

You also need to use the word "Copyright," because some countries don t recognize the "C" symbol. If you want to do even more, send a copy of your manuscript to the copyright office in Washington, DC. It costs under $50 and protects you if you ever have to go to court.

Q. What's a Great title and what's a Bad title for an ebook?

A. A good title is one that connects with your potential buyers.

It does so on an emotional level and gets them to take the next step and look at the table of contents and/or purchase the ebook.

A bad title is one that doesn't convey what the ebook is about. It can also be just plain dull-sounding like a textbook. Or it can use words that are hard for people to connect to, pronounce, or understand.

Discover how to write the best titles for your ebook and more!

Q. How do I know if my book is significant enough, if people will need it?

A. Use my significance test!

Over the years perfectly competent people with unique information to share in a book have come to me, so afraid their book isn't good enough, their peers will judge it as poor, or they won't be able to get it out to their audience.
You can test your book's significance by asking these questions…

    Is it filled with action if fiction? Is it exciting?
    Is it fun to read? Have humor?
    Does it teach the readers something new or interesting? (educate)
    Does it present useful, original and unique information?
    Does it have potential to positively affect the reader's life?
    Is the message said in a unique way? Does it brand you or your business?
    Does it answer an age-old question such as the meaning of life?
    Does it create a deeper understanding of human nature?
    Does it give skills and information to help individuals?
    Will the particular audience want or need its information?

Of these 10 significance tests, it takes only…

    One for an article or blog post.
    Two for a book.
    Three for a top seller.
    Five for a Pulitzer Prize.
    Six for a literary classic.

These are just some ways for you to build your confidence and courage to share your word with the world. So be encouraged and start writing!

I'd love to hear your personal questions!

Do you have any questions? Be sure to ask them. Leave me a comment and I will answer :)

I want this to be an ongoing Q&A, so please feel free to participate!

Join the discussion now at:


25 year Book Coach, Judy Cullins helps you in business to write a "best seller" and build your brand with a short book to sell all the books and get all the clients you need.

Author of...
"Write your eBook Other Short Book-Fast!"
"LinkedIn Marketing: 8 Best Tactics to Build Book and Business Sales"
"Advanced Article Marketing"

Click http://www.bookcoaching.com/help-writing-a-book.php to get fresh, free, weekly publications on book writing, self publishing, and online marketing

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