Book Update

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Tuesday, May 22, 2012

Check out @JohnKremer's Book Marketing Tip of the Week: The Top 10 Things You Can Do in 2012 to Sell More Books

John Kremer's Book Marketing Tip of the Week

May 22, 2012 - First Modern Atlas Anniversary, Herbal Plant Day
Buy a Musical Instrument Day, Mysteries Are Marvelous Day
National Maritime Day, National Prom Night, Pac-Man's Birthday


In this issue . . .
- The Top 10 Things You Can Do in 2012 to Sell More Books
- Three free passes still available for the Internet Prophets Conference

The Top 10 Things You Can Do in 2012 to Sell More Books
These top 10 ways are not in any particular order of priority. But the
first five tips involve marketing and promoting your book via the
Internet. The final five tips primarily involve marketing and promoting
your book in the real world.

1. Comment on Top-Rated, Highly-Targeted Blogs.

Your first priority should be to establish relationships with top-rated,
high-traffic blogs and websites that target your topic or your audience.

One of the best ways to do that is to comment on the blog posts and
articles featured on your target blogs or websites. If you write smart
useful comments, the blogger or website owner will notice – and, just
as important, so will that blogger's or website's readers.

If you leave good comments often enough, there's a good chance the
blogger or website will invite you to become a regular commentator,
guest poster, or columnist.

This strategy requires that you make a list of 20 to 30 such blogs
and websites and focus on commenting on 3 to 5 of those blogs or
websites every day. You must have on-going consistent interaction
with your targeted blogs and websites.

The alternatives to writing comments on blog posts or articles is
to do one or more of the following:

  • Tweet their new blog posts or articles consistently.
  • Post their new blog posts – with comments and links –
    on your Facebook page. And LinkedIn page. And other
    social network pages.
  • Pin (on Pinterest.com) an image from their new blog posts
    or articles – and write a comment to accompany that image.
  • Write a weekly round-up of the top blog posts for your topic
    (featuring, of course, the blog posts and articles from your
    targeted websites and blogs). Post that round-up to your
    blog. Feature it in your newsletter. Tweet about it, etc.

2. Create a Viral Video.

I'm not talking about the bland book trailers many authors are
creating and posting. I'm talking about videos that are actually
watched and shared with others.

There are three ways to create viral videos – or, at least, to get
more views for your videos:

  1. Piggyback off videos that have already gone viral (or are in the
    process of going viral).
  2. Create videos like the one showcased at blueribbonmovie.com –
    a combination of great words, images, and music or spoken words.
  3. Create a YouTube channel and post new videos two to three times
    a week. The goal is to build an audience for your videos over time
    by consistently producing new videos two to three times a week.

Study the videos you like, especially the ones that get tons of views.
Model those when creating your own videos.

Be sure to include your website URL (for example,
http://www.bookmarket.com) at the beginning of your video
description on YouTube. For the URL to be clickable within the
description, you must include the beginning http://www.

3. Write a Q&A Column.

Offer to write a Q&A column for a high-traffic website targeting your
audience. You might target a magazine website for this column
(because it might also lead to a column in the magazine itself).

Connect with the website via its Facebook page, Twitter page,
YouTube channel, blog, or forum. Begin the relationship there, and
then build it into a real relationship where they will welcome further
input from you – and suggestions on new columns.

The value of a Q&A column is that it allows you to be featured
on the home page of a high-traffic website on a regular basis. The
column almost write itself once you start getting an audience.
Readers send you questions, and you answer them with succinct,
but useful answers.

4. Offer Free Ebooks.

If you want to build up an audience for all your work and jumpstart
word of mouth, give away your book as an ebook (or sell it for
99 cents) as a Kindle ebook.

Give away the ebook as a PDF or Word document on your website
(but capture the requester's email to build your email list).

More important, though, is to give away your ebook on high-traffic,
highly targeted websites (targeted to your topic or audience).

You might be seeing a pattern in my advice so far.

5. Do a SuperStar Blog Tour.

Or a Mega Blog Tour. Or a Blogpalooza. I'm not talking about the
old-style humdrum virtual book tour of 15 or 20 blogs. I'm talking
about an event blog tour that creates Internet buzz on a major scale.
Event blog tours can build brands, create incredible website traffic,
and sell tons of books.

The neat thing is that effective event blog tours take less time to
carry out than the traditional Amazon Bestseller Campaign - and
are almost always more effective in selling books, building a brand,
and driving traffic.

If you want to know more about event blog tours, check out this
recording of me speaking about the value and method of carrying
out an effective impact blog tour:

To read the rest of this article, go to my Book Marketing Bestsellers blog:

Internet Prophets Conference in Chicago
This event is building up to be the major Internet marketing seminar
of the year with an incredible array of the smartest people in Internet
sales, video, blogging, and more.

June 8 to 10 (Friday through Sunday) in Chicago, Illinois

Find out more here: http://www.internetprophets.com/?10006

I have just been offered the opportunity to give out five passes to
this special event. But I can only give them out to people who will
actually attend the event in Chicago from June 8th to 10th. I still
have three passes left to give out. Don't delay.

If you can commit to come and want a free pass, email me at
JohnKremer@bookmarket.com with the subject: Free Pass to Chicago.
The first five people to commit will get a free pass.

Quotable Books
Risk more than others think is safe.
Care more than others think is wise.
Dream more than others think is practical.
Expect more than others think is possible.
— cadet maxim, U.S. Military Academy, West Point


Copyright 2012 by John Kremer

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