Book Update

A guide for writers with or without published work. A comprehensive resource that every writer should have in their library in order to learn how to publish, promote, and market themselves on the Internet.

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Thursday, September 24, 2009

Free Webinar by Brian Jud -- How to make large-quantity sales - Sep 24

 Do not miss Thursday (Sept 24) night's FREE webinar
Conducted by Brian Jud and Hosted by SPAN

(You don't even have to pay for the phone call if you use your computer speakers)

How to Negotiate Large-Quantity Sales - Part One
Selling books to non-bookstore buyers is not difficult if you know how to do it and organize your presentation effectively. In this webinar you will discover a step-by-step system to find the names of people to contact and prepare for the sales call. We will cover simple ways to find out your prospect's reason's to buy. Then we'll show you how to organize your proposal. This webinar is designed for the author or publisher that wants to sell directly to prospective buyers.
Thursday, September 24 at 6:00 pm Eastern time
Sign up at https://www1.gotomeeting.com/register/911487657

Next Month
How to Negotiate Large-Quantity Sales - Part Two

Once you know your buyers' criteria and have prepared your proposal (as described in Part One), it is time to present it to your prospects. There are a variety of ways to do that effectively and in a non-threatening manner. Rarely will they accept your initial recommendation, so you must negotiate the final terms and then confirm the order. There is still more to do in your post-sale follow up, and this webinar will provide you with all the basics to create a long-term relationship with recurring revenue to you.
Thursday, October 22 at 6:00 pm Eastern time
Sign up at https://www1.gotomeeting.com/register/711790544

How to Get on and Perform on More TV and Radio Shows
Do you want to sell more books on TV and radio shows? This personal media-training course will show you how to get on more shows and appear confident while delivering your message convincingly, with your words and actions. Learn how to use memory techniques if your mind goes blank, discover proven techniques to use when taking calls from listeners and find new ways to improve your telephone interviews for radio shows. You will also learn how to become the perfect television guest by using your body language, gestures and facial expressions strategically and confidently.
Thursday, October 29 at 6:00 pm Eastern time
Sign up at  https://www1.gotomeeting.com/register/984051033
You will receive handouts and spreadsheets to help you market fiction and nonfiction. Don't miss these great chances to discover how you can do more with less than you ever thought possible


New Catalog coverDo you have a nonfiction title?
Join our special sales program and have and have 5000 premium sales reps selling your books to buyers in corporations, associations, government agencies, the military -- and more!
Learn more at www.premiumbookcompany.com

3 OTHER programs
to sell your books to buyers in non-bookstore markets.
1) Fiction titles. We will produce a catalog for fiction titles only. It will be sent to marketing and management buyers as well as the purchasing departments of 1000 companies who may have the opportunity to purchase books. Where do we send the catalog? To buyers for cruise ships, passenger trains, travel agents/sites, bus tours, airlines, military, hotels, limousine services, restaurants, B&Bs, hospitals and others as appropriates to the titles in the catalog. Amtrak, Carnival and Royal Caribbean Cruise Lines, Expedia, Travelocity and the US Army are just a few of the companies who will receive our catalogs.
2) Remainders. If you have an oversupply of books, we may be able to move them for you. Give us your best price and we will call on prospective buyers who are looking for one-time purchases.
3) Reach 65,000 sales reps - with ESP. We can link you to 65,000 commissioned salespeople looking for books to sell. When these reps need new ideas to show their corporate buyers, they use ESP -- the new industry search engine on which every listing is a product that could be used as a corporate premium. There they can find your book if you register to get ESP. (All of the titles listed in our current catalogs are already included in this search engine.)
These are in addition to our existing program in which we sell your books through 5000 reps to known buyers in corporations, associations, schools, and government agencies. This is the catalog program that many of you have already joined.
We are rapidly becoming known as the "go-to" source for books sold in the premium business. Salespeople looking for a specific book or subject matter look to us first.
       More details on all these programs may be found on www.premiumbookcompany.com
Thank you,
Brian Jud

Brian Jud now offers commission-only sales to buyers in special markets. For more information contact Brian at P. O. Box 715, Avon, CT  06001; (860) 675-1344; Fax (860) 270-0343; brian@premiumbookcompany.com or go to www.premiumbookcompany.com    

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