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All For One Productions will present 4Part Harmony - a new way to bring entertainment to Metro Detroit. 4Part Harmony will consist of 4 plays written by 4 Metro Detroit Writers and brought to the audience in one night! That's 4plays for the price of one ticket! Church People by Monica Link Sweet Justice by [...]        
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HOW TO: Set Up a Facebook Page http://mashable.com/2011/05/22/how-to-facebook-page/  This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. There are 500 million active users on Facebook — it's about time you get in on the action and start a Facebook Page for your business. After all, the best marketing reaches out to consumers where they already are, and people spend more than 700 billion hours a month on the site. Exposure to that many eyeballs could translate to a lot of business for your company. Not tech savvy? That's not a problem — the process isn't too technical. Here's a step-by-step guide to help you initiate your Facebook marketing campaign. http://mashable.com/2011/05/22/how-to-facebook-page/ |
| Here's 5 Strategies to Market your eBook ========================== 1. Set up a Website. So many people now sell their ebooks through Amazon and Kindle. The biggest mistake ebook authors make is to not put up a book or business Website with all their books that relate to a central theme. On that site, you need to include a sales page for each eBook or print book. Without this sales letter, you will not get many sales. This sales page or landing page is dedicated to information about your ebook only. Include testimonials from happy readers and a bulleted list of 5-7 benefits to convince your visitor that your book is the one they must have. Aim for a short page than takes less than a minute or two to read. At the end include a "buy now" button or link that leads to the downloadable and printable PDF (portable document format). 2. Build Your Own eMail Opt-in Database List. If you don't have something free such as a newsletter or web subscription for your visitors to opt-into at your Website, you will leave a lot of money on the table. Most people start with a newsletter, but I recommend you create a WordPress blog on your business site, and offer a subscription to opt-into to your ongoing weekly fresh posts that help your audience with their challenges. If you want a sample of how this works, see my Website. Building this list allows you to sell to them. You program your messages to go out automatically each week or so. The ratio? Three quality informational messages to one offer such as an eBook. This is where you will make most of your sales! When people subscribe to your site or blog, you keep your message in front of them, and after some time, they trust you enough to buy from you. On average, people need to see a marketing message seven times before they will take action and place an order. As of today, I use PHPList and send my weekly messages to my data base and after 3 informational ones, I promote one of my books or MP3′s. For my new eJunkie shopping cart, so much cheaper than One-shopping cart, you can offer discounts and more options that your audience will like. ============================= This short book marketing piece is the tip of the volcano. If you want more specifics and how to's get my and Shel Horowitz' teleseminar recording of "Social Media for Terrified Authors – Turning Scary Into Success" at www.bookcoaching.com/shel-judy-teleseminar.php ============================= 3. Sell Your eBook through ClickBank. Why use ClickBank? This company has been around for many years. I've used them for at least 11 years to offer my best books in an affiliate program for a 50% commission to others who want to earn that money. With hundreds of thousands of affiliates ready to buy, it may as well, be your ebooks. It's a win-win because when you offer an affiliate program at your site, you also get 50% of the sales. ClickBank has a neat payment processing system. If you use ClickBank you will not need to set up a merchant account with your bank in order to accept credit cards online. Setting up a publisher account with ClickBank costs $50 or so. When people purchase at your site, if your book is offered through ClickBank, PayPal, or other credit cards, the correct URL takes care of the order and your product is delivered by download. You receive an email about your sales to keep track of them. I keep track of ClickBank and PayPal sales in computer folders for each year. If an affiliate's people buy your book, ClickBank automatically tracks which affiliate referred the visitor and pays their commission. 4. Blog Writing to Market eBooks. You can stay in touch with you market easier since Social Media Marketing has turned out to be THE way to share your information. When your audience visits your blog, they can ask questions and leave comments, so it's interactive and more powerful than article marketing. I turned to blogging over a year ago from article marketing. Since I used blogging combined with Twitter, FB, and LinkedIn submissions to over 30 groups I belong to, my web traffic doubled and more. My Alexa ranking went from 600,000 to about 280,000. Lower is better! 5. Integrate your 3 Top Social Media Marketing Sites. Yes, I tweet two times a day. I include blurbs and links to my blog articles, book tips, and even pitch a few of my less-expensive products and MP3s. For me, LinkedIn works the best for my book sales and business. Why? Because in each of the groups, you can interact, add your wisdom, and leave your blog URLS if the manager says OK. This action has brought new joint venture business, increased book and social media coaching clients and only the traffic that wants my information on writing books, blogs and websites. Of course, my group, Book Writing, Self-Publishing and Marketing for Business People is growing like crazy and that means more useful connections. What questions do you have for me about any of these eBook marketing strategies? ============================= This short book marketing piece is the tip of the volcano. If you want more specifics and how to's get my and Shel Horowitz' teleseminar recording of "Social Media for Terrified Authors – Turning Scary Into Success" at www.bookcoaching.com/shel-judy-teleseminar.php ============================= |
Amazon.com Now Selling More Kindle Books Than Print Books SEATTLE, May 19, 2011 (BUSINESS WIRE) -- (NASDAQ:AMZN)--Amazon began selling hardcover and paperback books in July 1995. Twelve years later in November 2007, Amazon introduced the revolutionary Kindle and began selling Kindle books. By July 2010, Kindle book sales had surpassed hardcover book sales, and six months later, Kindle books overtook paperback books to become the most popular format on Amazon.com. Today, less than four years after introducing Kindle books, Amazon.com customers are now purchasing more Kindle books than all print books - hardcover and paperback - combined. "Customers are now choosing Kindle books more often than print books. We had high hopes that this would happen eventually, but we never imagined it would happen this quickly - we've been selling print books for 15 years and Kindle books for less than four years," said Jeff Bezos, Founder and CEO, Amazon.com. "In addition, we're excited by the response to Kindle with Special Offers for only $114, which has quickly become the bestselling member of the Kindle family. We continue to receive positive comments from customers on the low $114 price and the money-saving special offers. We're grateful to our customers for continuing to make Kindle the bestselling e-reader in the world and the Kindle Store the most popular e-bookstore in the world." Recent milestones for Kindle include:
Kindle offers the largest selection of the most popular books people want to read. The U.S. Kindle Store now has more than 950,000 books, including New Releases and 109 of 111 New York Times Best Sellers. Over 790,000 of these books are $9.99 or less, including 69 New York Times Best Sellers. Millions of free, out-of-copyright, pre-1923 books are also available to read on Kindle devices. More than 175,000 books have been added to the Kindle Store in just the last 5 months.
All Kindle Books let you "Buy Once, Read Everywhere" - on all generation Kindles, as well as on the largest number of devices and platforms, including iPad, iPod touch, iPhone, Mac, PC, BlackBerry, Windows Phone, Android-based devices, and soon HP TouchPads and BlackBerry PlayBooks. Amazon's Whispersync technology syncs your place across devices, so you can pick up where you left off. With Kindle Worry-Free Archive, books you purchase from the Kindle Store are automatically backed up online in your Kindle library on Amazon, where they can be re-downloaded wirelessly for free, anytime. About Amazon.com Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle, Kindle 3G, Kindle with Special Offers and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon. Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, and www.amazon.it. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise. Forward-Looking Statements This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings. SOURCE: Amazon.com, Inc. Amazon.com, Inc. |
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Most authors assume that only non-fiction books can be promoted online, especially on blog articles and posts. Wait a minute. Fiction writers can too. When you write a great excerpt and post it in your blog, fiction lovers will see it and come back to where you sell your book, whether it be your Print on Demand website or your own. You can market poetry, a memoir, a mystery, or a novel with short "articles" such as when you write about your main character's conflicts and get your audience engaged in his or her struggles. Like Mrs. Fields toll-house cookies, you give a taste of your book free to thousands of people online who love fiction that moves them emotionally and physically. As a fiction reader myself, I love the barriers a sympathetic character overcomes. If fiction is full of action, I will read it. =================================== Here's 5 Tips to Get you Started =================================== 1. Set up a dramatic incident from your story. Give it a new introduction and conclusion. At the end of your post, share this: "Excerpted from "Title of your Book." 2. Feature your main character or hero in action or conflict. Conflicts include conflicts with others, with self, with nature, with technology or with fate. People get engaged in your character's conflict because it shows action. And it's the action in your stories that keep them turning pages. ====================================== For fiction and non-fiction social media marketing how to's at an incredible investment of $19.95... Check Out: Shel Horowitz's and Judy's teleseminar mp3 recording on social media marketing for authors at www.bookcoaching.com/shel-judy-teleseminar.php ====================================== 3. Give a sample of the dramatic setting or time in your book. One client wrote a memoir on growing up during the Great Depression. She wrote a short article on the New Deal by Roosevelt to attract people to her book, because history lovers would read it. 4. Aim your short blog posts and articles at your fiction book's primary audience. What do they want? They want entertainment for sure. Maybe education as well. So give it to them in small samples taken from your book's best parts. 5. Remember the who, what, where, when, why and how of your fiction book. Use any one of these topics and connect them to your story. Marketing a book is a daunting challenge to many. Since authors love to write, why not parlay that adventure into your marketing with an "article" you post at your site, in social media and many other online outlets? Make sure you tickle your fiction reader's wants and needs (benefits), so they check out your fiction book ====================================== For fiction and non-fiction social media marketing how to's at an incredible investment of $19.95... Check Out: Shel Horowitz's and Judy's teleseminar mp3 recording on social media marketing for authors at www.bookcoaching.com/shel-judy-teleseminar.php ====================================== |
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There may be a connection between poor social networking skills and unemployment. Detroit, which has one of the of the highest unemployment rates in the nation according to the Bureau of Labor Statistics, was recently cited as one of the "least socially-networked" cities in the country. Mashable.com, a popular social media blog, listed Detroit 94 out of 100 cities assessed for its social networking acumen. 
