Book Update

A guide for writers with or without published work. A comprehensive resource that every writer should have in their library in order to learn how to publish, promote, and market themselves on the Internet.

Is your book project ready for the next E-Revolution?

Wednesday, May 30, 2012

[Book Marketing eZine] Digital Publishing Virtual Blog Tour is in Full Swing via @marketingwizard

Book Marketing News, Tips, Tools, and Training to Grow Your Brand & Your Book Sales

Hi Sylvia,
As you may know, the topic of "Virtual Book Tours" is a topic of great interest in our community. Our authors are getting great exposure by taking their books on tours and our virtual assistants have refined their skills in this area and are helping a lot of authors to accomplish more.
A Virtual Book Tour is where you take your book on tour, around the globe, without leaving home! This is a hot topic and a powerful strategy to add to your book marketing "bag of tricks". In fact, at the virtual summit this June, Sandra Beckwith will be presenting a workshop on Virtual Book Tours called, "No Need to Pack for a Virtual Book Tour!"
Additionally, I'm thrilled to share that the Virtual Blog Tour for the Digital Publishing Summit is in full swing. With 15+ book marketing experts sharing their blogs
to host the virtual blog tour there is a lot of excitement.
Another exciting announcement is that the doors have officially opened for the
Fourth Annual Book Marketing Conference Online and this year's theme is
"The Digital Publishing Virtual Summit!"
This year we are offering the ability for you to Listen in Live at no-cost!
We will also be posting the replays for a window of time in addition to
offering full-access passes. Currently the Early Bird offers some amazing
surprises.Take a peek, I believe you'll be glad you did.
To grab your seat for the summit and access the Digital Summit Virtual Tour
Oh, and did I mention that this year we have a forum in the member's area
where many of the summit speakers will be frequenting to network, answer
questions and share ideas? It's true and they are really looking forward to
this aspect of the event.
Here's to your success,

You Are Invited
4th Annual Book Marketing Conference Online
"Digital Publishing Virtual Summit"
June 12 - June 21, 2012 (Tues. - Wed. - Thurs.)
This year our topic focuses on "digital publishing".
You'll have the opportunity to listen in as 20 dynamic speakers share their knowledge in the area of developing, publishing, and marketing your digital content! 
Check Out the Workshops - in 4 Content Areas!
Promoting Your Message

* Lynnette Phillips: It's an Amazing Time to Be an Author
* Roger C. Parker: Creating a Map to Your Personal Branding Success
* Sandra Beckwith: No Need to Pack for a Virtual Book Tour
* Marnie Pehrson: The Anatomy of an Amazon Bestseller Launch 
* Craig Cannings: Accomplish More in Less Time by Teaming Up with a Virtual Assistant
Book Creation Strategies

* Jim Edwards: 5 Ways To Have Your eBook Done By Next Friday
* Joel Friedlander: 3 Keys to Book Design Success
* Aggie Villanueva: Why a "Category" Bestseller at Amazon is So Important 
* Val Waldeck: Book Creation Strategies: Extending Your Reach
* Kristen Eckstein: How to Go from eBook to Printed Book
Creating Multimedia Content

* Michelle Schoen: Easy Digital Publishing with PowerPoint
* Felicia Slattery: Produce Talking Head Videos and Drive Traffic Right to Your Book Site
* Erin Ferree: How I Went Viral With My eBook And You Can Too!
* Dr. Jeanette Cates: Build Your Credibility With An Online Course
* Jackie Lapin: Internet Radio--Your Launching Pad for Digital Products
Making Money with Your Message

* David Hancock: A Blueprint For Success Without Stress, Now and In The Future
* Ali Luke: Marketing Your Digital Book or Products With a Powerful Sales Page
* Ellen Violette: Kindle vs. Self-Publishing, How Should I Publish My eBook
* Terry Whalin: Become a Prolific Writer and Write Less
* Leesa Barnes: Multiple Streams of Virtual Event Income

Our events are always action packed and a lot of fun!
Looking forward to seeing you at the summit!
Be sure to stop by the forum to share your insights,
questions, ideas, and "ah-has". enjoy!

Here's to your book marketing success!
All the best,





145 New London Tpke, P.O. Box 874, Glastonbury, CT 06033, USA

Tuesday, May 29, 2012

Writing, Publishing, & Marketing - Ask Judy Cullins @coachjudy

Want to view this article on the Web? Go to http://bit.ly/JKC3Bn

As a book coach, I receive quite a few questions from my clients, blog readers, and social media followers. I decided to put together a list of some of the most common questions I receive about writing, publishing, and marketing non fiction books and ebooks.

Q. Do I need my own book selling website?

A. Yes!

One new client asked this question. Her Amazon sales so low, as were her own site's sales, that she realized she needed to create a new URL for her Romance Book website, using the title as part of the name of the site.

Also, her new site would have the advantage of collecting her unique visitors' emails (opt-ins) so she can stay in touch and promote on a regular schedule such as 1X every two weeks.

Your audience will appreciate your free samples and keep listening to you.

With the constant addition of fresh material, you make the search engines happy with your site. With our email list of website subscribers, we are able to let my audience know about upcoming teleseminars and book coaching opportunities as well as special new information they want. We built my list of 3000 opt-in into over 6000 which makes great opportunities for other sales.

Check out this handful of website tips to help you sell more books.

Q. What is the best way to go about getting my work copyrighted?

I have heard several stories. One story is that all I have to do is draw a C and put a circle around it. Another story is that I have to go to a lawyer.

Please tell me the real story.

A. It's not enough to put a copyright sign on the page.

You also need to use the word "Copyright," because some countries don t recognize the "C" symbol. If you want to do even more, send a copy of your manuscript to the copyright office in Washington, DC. It costs under $50 and protects you if you ever have to go to court.

Q. What's a Great title and what's a Bad title for an ebook?

A. A good title is one that connects with your potential buyers.

It does so on an emotional level and gets them to take the next step and look at the table of contents and/or purchase the ebook.

A bad title is one that doesn't convey what the ebook is about. It can also be just plain dull-sounding like a textbook. Or it can use words that are hard for people to connect to, pronounce, or understand.

Discover how to write the best titles for your ebook and more!

Q. How do I know if my book is significant enough, if people will need it?

A. Use my significance test!

Over the years perfectly competent people with unique information to share in a book have come to me, so afraid their book isn't good enough, their peers will judge it as poor, or they won't be able to get it out to their audience.
You can test your book's significance by asking these questions…

    Is it filled with action if fiction? Is it exciting?
    Is it fun to read? Have humor?
    Does it teach the readers something new or interesting? (educate)
    Does it present useful, original and unique information?
    Does it have potential to positively affect the reader's life?
    Is the message said in a unique way? Does it brand you or your business?
    Does it answer an age-old question such as the meaning of life?
    Does it create a deeper understanding of human nature?
    Does it give skills and information to help individuals?
    Will the particular audience want or need its information?

Of these 10 significance tests, it takes only…

    One for an article or blog post.
    Two for a book.
    Three for a top seller.
    Five for a Pulitzer Prize.
    Six for a literary classic.

These are just some ways for you to build your confidence and courage to share your word with the world. So be encouraged and start writing!

I'd love to hear your personal questions!

Do you have any questions? Be sure to ask them. Leave me a comment and I will answer :)

I want this to be an ongoing Q&A, so please feel free to participate!

Join the discussion now at:


25 year Book Coach, Judy Cullins helps you in business to write a "best seller" and build your brand with a short book to sell all the books and get all the clients you need.

Author of...
"Write your eBook Other Short Book-Fast!"
"LinkedIn Marketing: 8 Best Tactics to Build Book and Business Sales"
"Advanced Article Marketing"

Click http://www.bookcoaching.com/help-writing-a-book.php to get fresh, free, weekly publications on book writing, self publishing, and online marketing

Network with Judy on...



Wednesday, May 23, 2012

GIG: News & Politics Writers Needed for DoMoreActNow.com via @thecreatedaily

One opportunity a day keeps success coming your way.
Today's Opportunity

News & Politics Writers Needed for DoMoreActNow.com

DigiMogul is a new media company and social blogging platform. With over 12.8 million visitors each month and 86 million page views, the company is in search of talented and enthusiastic new contributors for Do More Act Now, a social political platform for individuals and activists to stay informed about vital issues that matter to them.

Do More Act Now is seeking independent bloggers who are well-informed on the latest news, local and national social/political issues, and have an in-depth knowledge of pop culture and how to utilize social media. They are looking for people with journalism, writing and blogging experience.
Topics include:
  • National and World News
  • Justice
  • Politics
  • Money
  • Energy and Environment
  • Health
  • Lifestyle
Bloggers will be expected to post a minimum of 10 articles a week (2 a day) and promote their work daily. Beginning pay is $500 a month. There may be incentives and growth opportunity for writers whose content performs well.

Learn more here.  
You can apply here

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[Build Book Buzz] Take Advantage of June's Most Interesting Holidays to Promote Your Book VIA @sandrabeckwith

Tips, tactics and tools for generating media awareness and other buzz about your books.

Sandra BeckwithMay 23, 2012

In This Issue:

Buzzing Around

GraduationHi sylvia,

You might recall that I mentioned in the May 9 issue that my "baby" was graduating from Xavier University on May 12. It was a wonderful (and mercifully brief) event that ended with confetti shot to the ceiling from the front of the stage - a fun surprise! 

Don't you love these milestone events? 

In other news...I thought you might be interested in a few of the latest articles and guest columns on my blog. New items include: 

Remember to subscribe to the blog via e-mail or RSS feed using the options on the right side of any blog posting so you don't miss anything that might help your book promotion campaign.

Have a great week!



Be Opportunistic:
Take Advantage of June's Most Interesting Holidays to Promote Your Book

In the May 9 issue, we talked about how to capitalize on a range of annual spring occasions, including college and high school graduations, Mother's and Father's Day, and bridal and baby showers. I hope you gave some thought to how you could use one of them to promote your book. 

In this issue, we've got that occasional list of quirky, offbeat, or interesting holidays for the upcoming month. Can you link your book to one of them and use it to draw attention to your book? 

Here's the list. (Don't see one you like? Create your own!)

  • National Go Barefoot Day - June 1
  • National Hollerin' Contest Day - third Saturday in June
  • Say Something Nice Day - June 1
  • National Bubba Day - June 2
  • Leave the Office Early Day - June 2
  • National Itch Day - June 3
  • Be-Bop-a-Lula Day - June 6
  • National Shampoo Week - June 7-13
  • Kitchen Klutzes of America Day - June 13
  • Go Fly a Kite Day - June 15
  • World Handshake Day - June 21
  • Stupid Guy Thing Day - June 22
  • Let It Go Day - June 23
  • National Pink Day - June 23
  • National Go Fly a Kite Day - June 24
  • Celebration of the Senses - June 24
  • Please Take My Children to Work Day - June 25
  • Happy Birthday to You Day - June 27 

Get the complete list of goofy June holidays online at this link and have fun brainstorming about how to use them to promote your book.

Tip of the Month:
PowerPoint File Shows How to Be Your Own Book Publicist

I was on the "How to Be Your Own Book Publicist" panel with Penny Sansevieri and Marsha Friedman at the American Society of Journalists and Authors (ASJA) conference last spring; I've uploaded our PowerPoint file to SlideShare in case it's helpful to some of you. Here's the link: http://slidesha.re/z3iiHL

Sansevieiri owns Author Marketing Experts, which is best known for its online book promotion campaigns; Friedman owns EMSI, a pay-for-performance publicity firm. Both gave excellent presentations. (Unfortunately, because our presentation was on Members Day, the audio file is only available to members. That's all the more reason to join, right?)

Register for June 2012 "Book Publicity 101: How to Build Book Buzz" E-course

Are you ready to learn how to get the word out about your book? It's time to register for the next "Book Publicity 101: How to Build Book Buzz" e-course running online from June 4 to 29, 2012. Both sections - one for traditionally published authors and the other for those who have self published - emphasize the planning, strategy, tools and tactics needed to get - and keep - your book in the news so that you sell more books. (The course for self-published authors includes a section on how to announce a book's publication and generate reviews.) You'll leave the class with your own book publicity blueprint, tools you can use immediately to get media exposure, and a solid understanding of how to get attention in both traditional and social media worlds. 

The class is taught online in a forum format. There are no scheduled meetings or sessions - you work at your own pace according to your own schedule. I provide very personalized guidance and feedback as you move through the course. 

For details on the original course, "Book Publicity 101: How to Build Book Buzz," go to http://buildbookbuzz.com/how-to-build-book-buzz-workshop/

For specifics on the self-published authors course, "Book Publicity 101 for Self-Published Authors: How to Build Book Buzz," go to http://buildbookbuzz.com/self-published-how-to-build-book-buzz-workshop/.

Learn How to Get Paid to Speak

I'm getting lots of requests for information on how to get paid to speak, so if you're one of those authors who wants to learn more about this, check out this blog post, "Authors and Public Speaking: 5 Reasons to Be an Author Who Speaks." It includes a link to a super-affordable two-part audio program with lots of helpful information.

About Sandra

Sandra Beckwith, a former publicist who has won several national and regional publicity awards, teaches authors how to generate long-term media buzz for their books. She is the author of three books on publicity, conducts publicity workshops, and writes frequently on small business marketing and management topics. Please visit her book publicity site and publicity blog to learn more.

Need a writer's conference speaker or workshop presenter? Sandra's workshops at the American Society of Journalists and Authors annual conference, the University of Wisconsin Writers Institute, and at other industry conferences share priceless how-to information you won't get elsewhere. Contact her at sb@buildbookbuzz.com for more information.

Build Book Buzz is a free e-newsletter published twice monthly by Beckwith Communications. Please forward this newsletter to anyone. To subscribe, visit www.buildbookbuzz.com. We do not share our mailing list with any individual or organization for any reason.

Build Book Buzz
Sandra Beckwith, Editor & Publisher
Phone: 585-377-2768
Email: sb@buildbookbuzz.com

Beckwith Communications

25 Erie Crescent
Fairport, NY

Tuesday, May 22, 2012

Newsletter - Stop the Presses! No More Paper Books via @bloggingauthors

Katina I. Makris, CCH, CIH

Katina I. Makris, CCH, CIH

Out of the Woods: Healing from Lyme Disease and other Chronic Illness - Body, Mind & Spirit

Nonfiction - Health, Memoir, Biography

Read review of Out of the Woods

Lisa Frederiksen

Lisa Frederiksen

Crossing the Line from Alcohol Use to Abuse to Dependence

Nonfiction - Self Help, Health, Body

Read review of Crossing the Line from Alcohol Use to Abuse to Dependence

Book Giveaway Contest

11 Titles, 23 books

Enter now
May 21, 2012 Newsletter


Stop the Presses! No More Paper Books

click here to read newsletter


Reader Views Literary Award Winners

Richard Boes Award

A Haunting Beauty by James John Magner

Read review of A Haunting Beauty

The Tom Wanek Award for the Best Book on Societal Issues

Justice Wanted by Marlene Gentilcore

Read review of Justice Wanted


[Motown Writers Network] EVENT: Michigan Literary Walk June 30th #michlit #Motow

Visit the event site on Facebook

WSU Made in Michigan Literary Walk
    • Saturday, June 30, 2012
    • 12:00pm until 5:30pm

  • Join us for the inaugural Wayne State University Made in Michigan Literary Walk--a strolling afternoon of literature hosted by several venues in our Midtown neighborhood. A range of authors--from poets to rock 'n roll historians--will read from their latest work and books will be available for purchase and signing.

    Sponsored by Wayne State University Press, the WSU Student Budget Committee, the Wayne Writers Forum of WSU, the WSU Department of English, Poets & Writers. Inc. through their Midwest-Detroit Readings Programs Grant and the WSU Motown Learning Community.

    12:00 pm Detroit Artists Market (4719 Woodward Ave.)
    Terry Blackhawk, Teresa Scollon & Philip Sterling

    1:00 Leonard N. Simons Building / WSU Press (4809 Woodward Ave.)
    Melba Joyce Boyd & Dorene O'Brien (Sponsored by Poets & Writers)

    2:00 WSU Welcome Center (42 W. Warren)
    Susan Whitall, Kevin John & Brett Callwood

    3:00 WSU Department of English (5057 Woodward Ave., 10th Floor Conference Room)
    Blues Poetry with Bill Harris, Robert Jones & M. L. Liebler

    4:00 WSU Welcome Center (42 W. Warren)
    Anne Marie Oomen, francine harris, Maria Maziotti Gillan & Jim Daniels from new fiction book

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