Do not miss Thursday night's FREE webinar
(You don't even have to pay for the phone call if you use your computer speakers)
Selling More Books, More Profitably To Non-Bookstore Buyers
Thursday, July 23 at 6:00 pm Eastern time
According to PW Daily on July 14, bookstore sales fell 3% in May 2009, and for the entire retail sector, sales fell 10.2% for the first five months of 2009. However, every year, more books are sold to buyers in market segments outside of bookstores than are sold in bookstores - and these sales are growing. In addition, your books can be sold more profitably on a non-returnable basis. Are you getting your share of these sales? In this webinar you will discover how to find new markets for existing titles, locate new users for your existing information, find new uses for your basic information and increase your sales and profits.
Upcoming FREE Webinars by Brian Jud
New Ways to Sell More Nonfiction Books
Every book goes through a series of stages from its introduction, through its growth and beyond. Different marketing strategies and actions are necessary at several critical points in order to extend your title's growth and profitability. Find out where these decisive points are, and what you can do to maximize your sales, revenue and profits for long-term success. Discover what you can do to give life to your book after its birth.
How to Get on and Perform on More TV and Radio Shows
Do you want to sell more books on TV and radio shows? This personal media-training course will show you how to get on more shows and appear confident while delivering your message convincingly, with your words and actions. Learn how to use memory techniques if your mind goes blank, discover proven techniques to use when taking calls from listeners and find new ways to improve your telephone interviews for radio shows. You will also learn how to become the perfect television guest by using your body language, gestures and facial expressions strategically and confidently.
September 24: Networking - Online and in Person
Learn to build your book sales through networking and developing profitable relationships online. Discover tips for building and nurturing relationships through more personal means as well as using sites such as Linked in and Plaxo. There is something for everyone - even if you don't like to network.
October 22: How to be More Creative
Hundreds of thousands of new titles are published every year. How can you stand out in this crowd? By producing creative marketing campaigns. In this webinar you will discover marketing's secret ingredient: innovation! You will learn a 7-step process to come up with imaginative, yet practical and proven things you can do to make your books pop off the shelves. You will find out about the mental blocks to creativity and how you can break through them. As a grand finale we'll show you ingenious things you can do tomorrow to market your fiction and non-fiction titles.
November 17: Be a Sellebrity in Personal Events
People buy books from people, not bookstores. You can sell more books if you interact with potential buyers personally. This can be during bookstore presentations or by telephone. In this webinar you will discover easy-to-use tips to make your in-store events more profitable. Then we'll talk about how you can use your Sell Phone to find an agent or a distributor, and to perform quick research, arrange media interviews, network and contact potential buyers.
December 15: Plan to Sell More Books in 2010
Make next year your year for success! During this webinar you will discover unique and practical ways to increase your sales through marketing planning. Brian Jud will show you how to create innovative strategies for selling more books, and map the actions you can take to make them happen. Learn tips to quickly increase your profits without changing the price of your book. Find out practical things you can do immediately to arrange distribution into bookstores and non-bookstore markets. See easy ways to promote your books economically in a competitive environment. By the end of the webinar you will have a step-by-step, customized plan to sell more books throughout 2010
You will receive handouts and spreadsheets to help you market fiction and nonfiction. Don't miss these great chances to discover how you can do more with less than you ever thought possible.
 Do you have a nonfiction title?
Join our special sales program and have and have 5000 premium sales reps selling your books to buyers in corporations, associations, government agencies, the military -- and more!
Now -- 3 NEW programs
to sell your books to buyers in non-bookstore markets.
1) Fiction titles. We will produce a catalog for fiction titles only. It will be sent to marketing and management buyers as well as the purchasing departments of 1000 companies who may have the opportunity to purchase books. Where do we send the catalog? To buyers for cruise ships, passenger trains, travel agents/sites, bus tours, airlines, military, hotels, limousine services, restaurants, B&Bs, hospitals and others as appropriates to the titles in the catalog. Amtrak, Carnival and Royal Caribbean Cruise Lines, Expedia, Travelocity and the US Army are just a few of the companies who will receive our catalogs.
2) Remainders. If you have an oversupply of books, we may be able to move them for you. Give us your best price and we will call on prospective buyers who are looking for one-time purchases.
3) Reach 65,000 sales reps - with ESP. We can link you to 65,000 commissioned salespeople looking for books to sell. When these reps need new ideas to show their corporate buyers, they use ESP -- the new industry search engine on which every listing is a product that could be used as a corporate premium. There they can find your book if you register to get ESP. (All of the titles listed in our current catalogs are already included in this search engine.)
These are in addition to our existing program in which we sell your books through 5000 reps to known buyers in corporations, associations, schools, and government agencies. This is the catalog program that many of you have already joined.
We are rapidly becoming known as the "go-to" source for books sold in the premium business. Salespeople looking for a specific book or subject matter look to us first.
More details on all these programs may be found on www.premiumbookcompany.com
Thank you,
Brian Jud
BrianJud@BookMarketing.com
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ONLY $5!
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