Wired PR Works by Barbara Rozgonyi: Marketing Basics-5 Steps Before ABC and 123

http://feedproxy.google.com/~r/WiredPrWorksByBarbaraRozgonyi/~3/ooBygvzXBdE/ Marketing Basics-5 Steps Before ABC and 123 Posted: 27 Aug 2009 09:34 AM PDT Summer wildflowers bloom in a hillside skirt of an historic high school. ABC 123 It's time to head back to school. Do you know your marketing ABCs and 123s? [It is okay if you play the video while you read the post. ] What Comes before A-B-C and 1-2-3? The Basics of Marketing Maneuvers First published in May 2007, this article talks about basic marketing maneuvers. Updated and reformatted, this post is open to your insights. Thanks for reading and for taking the time to comment. When you explain the way things work in simple, basic and easy to understand language, you keep prospects engaged and on track to buy. Starting with the basics is an approach that works for all marketers, especially entrepreneurs, coaches and speakers. Step One: Take Baby Steps in Their Shoes, Not Yours Break down your product or service into a sequence of small steps keeps people interested and coming back, especially when you talk about it from their perspective and not yours. Ask your best customers about how they use your product or service and then use their language to talk to new audiences. READ MORE AT: http://wiredprworks.com/2009/08/27/marketing-basics-for-entrepreneurs/