How to tweet your way to successful title and author promotions. Plus, 5 ways your company can benefit from Twitter (and 6 tips to help you maximize your following).
By Noelle Skodzinski
For better or worse, Twitter has become part of our culture. While some people still may not see the value in engaging on the online social networking tool, many do. According to ComScore Media Metrix’s October figures, Twitter had more than 20 million unique visitors in the United States in September. Many businesses find Twitter useful for connecting with customers, and publishers are no exception.
“If you are a good Twitterer, people will trust you—even if you are a brand—and will trust your recommendations. And word-of-mouth is the best marketing tool,” says Malle Vallik, director of digital content and social media at Harlequin Enterprises Ltd.
Vallik says that, for Harlequin, there is no doubt about Twitter’s value. “We track clicks through a tool like bit.ly [see tip No. 24], and when you see the numbers increase dramatically, it is more than worthwhile.”
Vallik says that, for Harlequin, there is no doubt about Twitter’s value. “We track clicks through a tool like bit.ly [see tip No. 24], and when you see the numbers increase dramatically, it is more than worthwhile.”
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