RT @Mashable: 10 Killer Tips for Creating a Branded YouTube Channel

Catherine-Gail Reinhard is Executive Producer & Director at Videasa, an award-winning web video agency that creates campaigns on YouTube and emerging media platforms. You can follow her on Twitter @catherine_gail. There was a time when YouTube was considered a wild-wild west of content — a place where marketers shied away from uploading their commercials, let alone building a branded channel. But these days, YouTube has become more mini-van than stagecoach. From Toyota Sienna's high-profile television commercials urging consumers to visit their YouTube channel, to (what might be considered the anti-minivan) Harley Davidson's fan-centric YouTube universe, there has been a noticeable shift in corporate adoption of the platform. There are many companies now that are hopping on the bandwagon. Just about every corporation and small business is creating a branded channel on YouTube, but there are still relatively few marketers who have managed to harvest the full potential of the platform. Whether your brand already has a YouTube channel that's in need of a facelift, or if you're interested in developing one from scratch, this article will provide some practical tips and valuable tricks to help you kick-start the process.   READ MORE AT: http://mashable.com/2010/04/26/branded-youtube-channel