Borders launches electronic book store from The Great Lakes Innovation and Tech Report July 8, 2010

Borders launches electronic book store Borders Group Inc. has launched its e-bookstore as it tries to catch up to competitors who have a head-start in a small but growing market that's seen as the future of the book industry. The company said Wednesday its goal with the new store and e-reader is to take 17 percent of the electronic book market by next July. Amazon has the Kindle e-reader and Barnes & Noble Inc. has the Nook, and all the players are cutting prices to woo buyers. More. READ MORE: http://wwj.cbslocal.com/2010/07/07/borders-launches-electronic-book-store/