RT @PROBLOGGER: 5 Ways to Build Your Blog’s Voice

5 Ways to Build Your Blog's Voice Posted: 04 Aug 2010 06:57 AM PDT Voice can give a blogger a serious edge. Your unique voice can set you apart from the competition, form a foundation for your brand, engender audience loyalty, and more. If you find it difficult to retain readers, and you're confident of the quality and accuracy of the content you provide, you may need to work on your voice. What is Voice? Voice is the tone in which you present content. Your blog's overall tone is also affected by visual elements like colours and fonts, but voice is a critical element in the tone of your content. If a message is what we say, then voice is the way we express what we say. Pace, rhythm, turns of phrase, idioms — even the way you use punctuation — all contribute to the voice of your blog. Unless you're a die-hard writing buff, it probably won't pay you to get too hung up on grammar or the finer points of semicolon usage. Instead, focus first on assessing your posts in terms of how they sound overall. First, choose a word that best reflects how you want to sound — "friendly" or "authoritative" or "experienced", for example.  READ MORE: http://www.problogger.net/archives/2010/08/05/5-ways-to-build-your-blogs-voice/