| Don't be a "drive by" Blogger. Build Your Tribe. 2011-09-30 20:17:10.34-04 Reach Out and Touch Someone with Your Company's Blog |
 In the small business blogging world, there are good blogs and there are not so good blogs. That being said, how would you rate your blog?
As a small business, what is your goal behind having a blog in the first place? Do you use it as an opportunity to promote your company's products and services? Is it more of a forum for you to get things off your chest or talk to other business owners? Or is it just something you felt you had to have given your competitors have one? Like many small businesses that sport blogs, the initiative to grow the blog is often there, but the time doesn't seem to be. What ends up happening is the blog takes a back seat to other more important matters, the content becomes stale, and next thing you know you have a blog whose hits become less and less. Growth is Possible If your company's blog is collecting dust on the Internet, there are means by which to grow it and enhance your company's online profile. Among the initiatives to employ are:
- Who is my audience? – If you haven't already answered this key question, you'd better. You can spin your wheels on your blog if you don't know the answer to this question. In order to make your company blog stand out, you need a niche, something that sets you apart from the competition;
- Determine the time factor – It is important as a business owner with a company blog to determine how much time and effort will go into it. If you have a marketing person/team in place, the blog typically falls to them. If not, and you are the one primarily responsible for the blog, set time limits each week as to how much time will go into the blog;
- Good copy is imperative – Whether you are writing your company's blog or a staff member is it is imperative that it offers good copy. Your content needs to be interesting, useful and timely. Make sure that the blog provides both current and potential customers with information that peaks their interest, is important to their lives and is up to date. Also, keep the blog postings relatively short, given that the time demands on readers are greater than ever;
- Just as important as good copy is, your blog needs a clean look. How many blogs have you visited where the design is cluttered, hard to follow and looks like a kindergartner laid it out? If you're not a design guru, find someone who is so that the blog looks and acts professional;
- Reach out to others – Another key is linking to other blogs and commenting on other's posts. When you scratch someone's back, they will hopefully do the same in return;
- Respond to comments – In the event you are getting comments on your blog, by all means respond to them. This shows the reader that you are engaged in the conversation brought by others, along with getting you noticed more throughout the blogging community;
- Know your metrics – If you're writing a daily or weekly blog but not checking the statistics, what's the point? Company bloggers want to know how many people are clicking on the blog, what demographics do they represent, when are they clicking on the blog etc. Find the right analysis program to track your numbers and see what your traffic reports look like.
While these are just a few of the areas you should zero in on, remember, YOU control the look and sound of your company's blog. Don't expect the company blog to itself bring in a ton of revenue, but look at it more as a component of your overall strategy to reach out and touch someone, in this case, customers. |
Fourth Quarter Breakthrough Strategy with Dr. Cindy Trimm 2011-10-04 08:41:00.834-04 Dr. Cindy Trimm, one of the featured speakers at Bishop TD Jakes' WOMAN THOU ARE LOOSED event in Houston this year, releases fourteenth book Nationwide on October 4, 2011 Bestselling author, motivational speaker, and empowerment specialist, Dr. Cindy Trimm,
The Prayer Warrior's Way equips readers with the prayer basics necessary for hearing from God. Within these pages the reader will learn how to engage in the most important conversation-taking place in the universe—heaven's ongoing dialogue about how to bring health and healing to humanity.
This highly anticipated sequel to The Art of War for Spiritual Battle (published August 3, 2010) provides
strategies from heaven for intimate communication with God.
"The Prayer Warrior's Way is one of the best books that I have read to help believers develop a successful and fulfilling prayer life," says Cindy Jacobs, CEO of Generals International "It is very well researched and has deep wells to draw from that gives us wisdom from some of the greatest Christian leaders on the subject."
Published by Charisma House in Lake Mary, FL, this practical guide for praying has two parts: "The Big Picture" and "Praying Heaven Down."
GET to finish strong this year by being empowered with a wealth of information on:
• The Great Paradigm Shift: Turning Reality Inside-Out
• What Should Be: The View from the Throne Room
• Enough: Plugging into Heaven's Provision
• This Day I Will: Two Steps Forward, No Steps Back
• Victory! Fear in the Enemies' Eyes
Get spiritually, mentally and emotionally engaged by going to www.cindytrimmlaunch.com (get free gifts)
About the Author
Dr. Cindy Trimm, the best-selling author of Commanding Your Morning and The Rules of Engagement,was named to Ebony Magazine's "Power 100 List" for 2011, alongside Bishop T.D. Jakes and President Barack and First Lady Michelle Obama.
Cindy Trimm is the founder of Trimm International and host of the World Summit on Leadership and Prayer.
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