Kinda weird. I think it's a compliment.
But honestly, when I hear people call me a "guru," I kinda cringe. Why?
Because I thought of a "guru" as some person sitting on a mountain somewhere - detached from people - and thinking they hold the "holy grail." You know, the type of person that can't relate to people because they think they are better than everyone.
OMG! I am not that.
I know my mission is to serve, to be a marketing help, to be a solution-finder - so I can't be on top of mountain - I have to be in the trenches.
So, I started thinking, what is a GURU anyway? Why do people say that about me?
According to the dictionary a guru is: A teacher and guide. A trusted counselor and adviser; a mentor. A recognized leader in their field. An acknowledged and influential advocate.
Well, I have been at this thing for a loooooooooong time. So, I see, I do qualify. That's a good thing. Here's a recent magazine feature that said I was marketing/PR guru.
How can YOU be a guru?
1. Pick your niche. Stay focused.
2. Build a tribe by caring about others and providing valuable resources and information.
3. Become the "go –to" person for your subject.
4. Associate with other "thought leaders" of your industry.
5. Create a brand that matters, makes a difference and is easily recognizable.
6. Engage your audience, tribe or niche market by listening and helping.
7. Properly package, brand and position yourself in the marketplace.
8. Promote your expertise and partner with the right "Inner Circles."
9. Read at least 100 books in your niche over a 3 or 4 year period.
10. Speak at conferences and regularly attend your "trade" shows.
And finally and most important, BLOG! This is where you show people you know what you know. This is the hub of your content.
If someone has called you a GURU, good! Ask them why…and work more on that to STAY a guru and become a guru to MORE people. That's also how to become a Thought Leader. (More on that latter).
Got questions about branding, public relations, book publishing, marketing or social media? Post them here. Here to serve.
So, Want to shine YOUR light?
Got a product, book, service, program or event?
Want to get exposure?
Well, The game has changed. It's not business as usual. Why? Because of the Information Super Highway or better known at the Internet!
Most people do business with people that they know, like and TRUST…and before we had to network to meet/greet people in person…at events, conferences, Chamber of Commerce meetings…etc.
We still network that way…because everyone knows the best form of advertising is "word of mouth!"
When someone knows of you – they can do business with you or refer business to you!
SO, the more people know and reach out to on a regular – you can BRAND WHO you are, WHAT you do – and eventually turn contacts into contracts – or at the very least a customer…or influence someone to "buy into" whatever you're marketing or selling!
Whether it's a book, business, service, product, ministry or idea.
So, to be a Social Media Superstar, DON'T make these 16 Social Media Mistakes!
ONLY $5!
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