| A-B-C-D Formula Skyrockets Your Online Subscriptions Ask any serious website owner to name their number one challenge in ecommerce and they'll usually tell you either "lack of sales" or "lack of subscribers." I'm here to tell you that if you can get your subscriber count up, your sales problems will disappear as if by magic. If targeted traffic represents the "lifeblood" of a website, then a targeted subscriber list represents the "heart and soul." If you want to take your online business to the next level by massively increasing the number of subscribers you have, then follow the A-B-C-D formula for skyrocketing your subscriber base. A – Audio Instructions If you want people to sign up to your newsletter, mini-course, updates, or any other list – tell them! Use audio to draw people's attention to the fact that you operate a list they can sign up for and get your messages. People get "tunnel vision" online and unless you draw their attention to the fact that they can sign up, most will miss it. A simple message that plays automatically when they get to the appropriate page on your site will do wonders for your optin rate. Try something like this: "Hi, this is YOUR NAME and welcome to my website. You're about to discover BENEFIT and BENEFIT. Go ahead and enter your name and primary email address in the box, and you'll receive more information. Also, as a special bonus just for signing up, I'll give you BONUS. So go ahead, enter your name and primary email address and click the button right now." B- Bonus "Bribe" People don't want to give you their email address. Not because they don't like you, but because they don't want to get spam and they don't want to waste time (both of which they see, at least subconsciously, as the risk of giving you their email address). To overcome this reluctance, you must bribe them with something that motivates them more than their fear of spam. Often a free report, free audio, "white paper," free video, or something else related to the topic of your list will make a great bonus bribe. This not only lets them test your wares, but will also start the dialogue with them that creates a successful list relationship for you. C – "Click Here" Tell them where to click and why to click. Change the text on the button of your subscription form from "Submit" to something catchy like "Click Here to Get Your Free Report!" This alone has proven to massively increase response rates simply because it puts a self-serving thought in the subscriber's mind right at the point of decision. Almost nobody wants to "submit," but plenty of people want "Your Free Report!" D – Double Box If you want to increase subscriptions, get up to bat more often when it comes to making the subscription offer. Place a subscription box at the bottom of virtually every page on your website or blog. Put another box on the same pages near the top at every opportunity, but be smart about it so you don't detract from a particular page's message. However, this "double box" approach will increase your subscriptions by the sheer fact that more people will see your offer and can take advantage of it. A big subscriber list doesn't happen by magic, but rather as the result of strategy. If you want a bigger subscriber list, then you must always look for and test various opportunities on your website to let subscribers know you have a list, why they should sign up, and a self-serving reason to sign up right now! About The Author Jim Edwards is a syndicated newspaper columnist and the author of an incredible FREE webinar that teaches you exactly how to use simple, UGLY little mini-websites you build in an afternoon to explode your online profits. FREE 90-Minute Webinar Replay ($97 Value) Reveals All The Secrets To Cashing-in FAST with your own online business. Get your FREE copy of Jim Edwards' "Next Generation Mini-Site Strategies v2.0" Webinar TODAY http://www.MiniSiteCreator2.com/FREE Sylvia Hubbard Author, Blogger and Founder of Motown Writers Network http://aaeln.com (African American Electronic Literary Network) Author of Romance & Suspense and Internet Marketing for Writers & Business NOW AVAILABLE: Secrets, Lies and Family Ties order your copy now Coming Soon: Tanner's Devil www.redrosepublishing.com |
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