ARTICLE: Twitter for Meeting Planners: How to Make It Work for You

http://www.thespeakersgroup.com/blog/tag/how-to-use-twitter-to-promote-events/ First, ground rules… The purpose of this blog post is not to answer the question: "What is Twitter?" (Wikipedia offers a pretty good introduction, if that's what you're looking for. Also, check out Chris Brogan's "Newbies Guide to Twitter.") Rather, the purpose of this post is to answer the question, "Does Twitter work for meeting planners?" (Yes.) And if so, how? I am by no means a social media guru (that's Brogan, above), but having worked with meeting planners for nearly 10 years and being a Web 2.0 enthusiast, I'm happy to offer some insights into how you can benefit from including this popular tool in your event management toolbox. Before getting to the "Does Twitter work for meeting planners?" question, maybe you're asking a broader question: "Does Twitter work for business?" The answer to that, I believe, is in this BusinessWeek feature that highlights some top CEOs who use Twitter – including the likes of Tony Hsieh of Zappos, Michael Hyatt of Thomas Nelson, and Jonathan Schwartz of Sun Microsystems – and this list of some huge brands using Twitter for business – including Dell, Starbucks, JetBlue and Ford, among others. These are just the early adopters. READ MORE AT: http://www.thespeakersgroup.com/blog/tag/how-to-use-twitter-to-promote-events/