Internet Marketing For Writers & Businesses: All 7 Harry Potter eBooks Coming to Kindle Owners Lending Library via @amazon

Read all of J.K. Rowling's iconic Harry Potter series for free on your Kindle

Kindle Owners' Lending Library now includes more than 145,000 books, including over 100 current and former New York Times Best Sellers

SEATTLE--(BUSINESS WIRE)--May. 10, 2012-- Owning a Kindle just got a whole lot better for magic-loving Muggles. Starting June 19, Amazon.com (NASDAQ:AMZN) is adding all seven Harry Potter books (in English, French, Italian, German and Spanish) to the Kindle Owners' Lending Library (KOLL). Harry Potter is the all-time best-selling book series in history, and Amazon has purchased an exclusive license from J.K. Rowling's Pottermore to make the addition of these titles possible. The Kindle Owners' Lending Library is a benefit of Amazon Prime membership—Prime members also enjoy free two-day shipping on millions of items and unlimited streaming of more than 17,000 movies and TV episodes. The Kindle Owners' Lending Library has now grown to over 145,000 books that can be borrowed for free as frequently as once a month, with no due dates.

"We're absolutely delighted to have reached this agreement with Pottermore. This is the kind of significant investment in the Kindle ecosystem that we'll continue to make on behalf of Kindle owners," said Jeff Bezos, founder and CEO of Amazon.com. "Over a year, borrowing the Harry Potter books, plus a handful of additional titles, can alone be worth more than the $79 cost of Prime or a Kindle. The Kindle Owners' Lending Library also has an innovative feature that's of great benefit for popular titles like Harry Potter – unlimited supply of each title – you never get put on a waiting list."

The Kindle Owners' Lending Library now features over 145,000 books to borrow for free, including over 100 current and former New York Times Best Sellers. With traditional library lending, the library buys a certain number of eBook copies of a particular title. If all of those are checked out, readers have to get on a waiting list. For popular titles like Harry Potter, the wait can sometimes be months. With the Kindle Owners' Lending Library, there are no due dates, books can be borrowed as frequently as once a month, and there are no limits on how many people can simultaneously borrow the same title—so readers never have to wait in line for the book they want.

Just as with any other Kindle book, your notes, highlights and bookmarks in borrowed books will be saved, so you'll have them later if you purchase or re-borrow the book. Books are borrowed from a Kindle device, and customers can have one book out at a time. When customers want to borrow a new book, any borrowed book can easily be returned right from their device. To learn more about the Kindle Owners' Lending Library, visit www.amazon.com/kindleownerslendinglibrary. To learn about all the additional benefits included with Amazon Prime, or to start an Amazon Prime free trial, visit www.amazon.com/kindleprime.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. The new latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes – still with all the benefits of the most advanced electronic ink display. Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G. Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk (Amazon's new revolutionary cloud-accelerated web browser), vibrant color touch screen, and powerful dual-core processor.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.