ARTICLE: Seven Mindsets to Get Publicity for Your Book

Shel Horowitz's Book Publicity Tip, Sept. '09 Have you been cited in places like the New York Times, Wall Street Journal, Christian Science Monitor, Woman's Day, Entrepreneur, and the top trade publications in your industry? I've been in all the above–several times each. I've also been in hundreds of lesser known publications. If you'd like that kind of ink, your pitches and press releases have to reflect the reality of the newsroom: overworked journalists sort through a mountain of information, mining for the nuggets to share with their readers, often under severe deadline pressure. Here are a few approaches that tend to work: Solve a problem/ease a pain point/make people's life better Expose some hidden truth that can change people's thinking or behavior Tie in to a current and immediate news story or trend Provide a deeper "back story" on a news topic—or on a celebrity's life read more at: http://frugalmarketing.com/newsletters/2009/09/22/seven-mindsets-to-get-publicity-for-your-book/

__________________________________________________
Do You Yahoo!?
Tired of spam? Yahoo! Mail has the best spam protection around
http://mail.yahoo.com