Book Marketing Maven
| Book Publicity: BlogTalkRadio Offers Books Authors the Opportunity to Host Their Own Shows Posted: 09 Oct 2009 09:41 AM PDT  In today's guest post, author and marketing expert Phyllis Zimbler Miller shares her expertise in generating book publicity through online radio shows such as BlogTalkRadio.
BlogTalkRadio.com – an internet radio "station" that offers anyone the opportunity to host his or her own show for free – is an ideal opportunity for book authors to promote their books on a regular basis while providing valuable content to their target audiences.
To begin with, no technical knowledge is needed. You simply sign up at BlogTalkRadio.com, follow the directions, and you can become the host of your own live show. You don't even need a microphone. You call into a number at BlogTalkRadio to be the host, and your show guest – as well as show listeners who want to ask questions – call into the same number. Show listeners can also "chat" questions during the live show.
Wait, you say! How do you think of topics to talk about? Let's answer this by taking two imaginary book projects. We'll start with a fiction project, then do a nonfiction book project. We'll imagine that Janice has a novel titled Sally Smith Confronts Her Ghosts – and the book centers on a protagonist who realizes she has undiagnosed PTSD (Post-Traumatic Stress Disorder) and seeks help. When the help fails her, she goes on a quest to cure herself.
Janice decides to have a half-hour show once a week with the title "Confronting Your Ghosts." She invites psychologists and other mental health workers as guests on the show. |
READ MORE AT: http://bookmarketingmaven.typepad.com/book_marketing_maven/2009/10/book-publicity-blogtalkradio-offers-books-authors-the-opportunity-to-host-their-own-showsblogtalkradiocom-an-intern.html
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