Mashable: HOW TO: Become an Expert in Your Industry

HOW TO: Become an Expert in Your Industry Posted: 27 Oct 2009 01:07 PM PDT by Susan Payton Susan Payton is the Managing Partner of Egg Marketing & Public Relations, an internet marketing firm specializing in blogger outreach, social media, and PR. She blogs at The Marketing Eggspert Blog, and teaches marketing courses at Marketing EggSchool. Follow her on Twitter @eggmarketing. Today it seems that no matter what industry you're in, your competition is stronger than ever. How do you stand out and get that sale when people aren't as loyal to brands as they used to be? How do you get their attention in an ever growing sea of noise when they're so often swayed by price rather than quality? One answer is to become recognized as an expert in your industry, someone other people seek out for information. The most important part to becoming known as an expert, of course, is that you know a lot about whatever it is you do. That could be construction, public relations, HR, dogs — whatever it is, in order to gain the requisite knowledge to be regarded as a thought-leader in your field likely requires years of schooling or real-world practice, or both. In addition, when your goal is to be recognized as an expert you need to always keep learning, and to constantly share that expertise. But first let's talk about why you might want to be an expert. read more details at: http://mashable.com/2009/10/27/industry-expert-how-to/