S&S Starts Sales by Chapter

Simon & Schuster Selling e-Chapters Simon & Schuster has started to sell individual e-chapters to its bestselling YOU series of titles written by Dr. Michael F. Roizen and Dr. Mehmet C. Oz. The initiative was developed as part of a broader effort by Dr. Oz to provide answers about health on his www.askdoctoroz.com Web site. For answers to questions that appear in one of the YOU titles, S&S created an e-commerce widget that will allow consumers to purchase just the chapter in which the answer was found as well as providing the opportunity to buy the complete book in digital, physical and audio formats. Read on »