I was watching Tabitha's Salon Takeover and the salon owner who used a lot of coupons to bring in business appalled her. She used the coupons in her marketing, which went out each week. One letter said, I am confused! Why didn't you use your coupon? I know where the woman got the idea; it used to be very common in Internet marketing. The salon workers and Tabitha agreed it sounded abusive and staker-ish.
The woman was desperate and trying to find a way to make money. Coupons are used as a loss leader to get you in so you buy OTHER things, not to just get you in. Workers would basically work for free because of the deep discounted and were not clued in that they were supposed to up sell the clients who came in. If they use a coupon, then they would need to be sold products and other services. Only the coupons were used and so it was a big flop all over.
The salon take over show is good TV. Not only does it give you real business insights but also makes you realize just how good your business can be. It's painful to take a look at what is happening and hilarious at the same. Not only do the salons get a makeover but also they get a TON of new business. After your business appears on TV and seems to get better, this is a great time to bring in new customers. The coupons are only for low price leaders. Coupons can make your services seem cheap, but if you can get your business on a game show, then you have some firepower. You have a reason to be interviewed by local media. You have a reason to be in the your industry trade magazines and newsletter to talk about your experience. You can use that television appearance in all your advertising: AS SEEN ON TV. It takes a tough skin to pull it off and make a good episode. It also works out great for participants in the long run. Next time you see a show wanting to feature a business, think about submitting yours. And throw out the coupon campaign if you are not ready to take it all the way to the end.
The woman was desperate and trying to find a way to make money. Coupons are used as a loss leader to get you in so you buy OTHER things, not to just get you in. Workers would basically work for free because of the deep discounted and were not clued in that they were supposed to up sell the clients who came in. If they use a coupon, then they would need to be sold products and other services. Only the coupons were used and so it was a big flop all over.
The salon take over show is good TV. Not only does it give you real business insights but also makes you realize just how good your business can be. It's painful to take a look at what is happening and hilarious at the same. Not only do the salons get a makeover but also they get a TON of new business. After your business appears on TV and seems to get better, this is a great time to bring in new customers. The coupons are only for low price leaders. Coupons can make your services seem cheap, but if you can get your business on a game show, then you have some firepower. You have a reason to be interviewed by local media. You have a reason to be in the your industry trade magazines and newsletter to talk about your experience. You can use that television appearance in all your advertising: AS SEEN ON TV. It takes a tough skin to pull it off and make a good episode. It also works out great for participants in the long run. Next time you see a show wanting to feature a business, think about submitting yours. And throw out the coupon campaign if you are not ready to take it all the way to the end.
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