BookPromo Guerrilla Style Ezine "The Ezine for Successful Book Promotions" Past Issues Archives: http://archives.zinester.com/11698 Year 2 Issue 21 October 31, 2008 http://guerrilla.clarylopez.com *************************************************** On this issue: *************************************************** 1- From My Desk 2- Market Your Book While You are Writing It 3- Useful Resources 4- Blogging About Your Book 5- Book Marketing - Using a System to Turn Your Book into a Primary Business 6- Letters to the Editor 7- Article Submission *************************************************** From My Desk *************************************************** Welcome to a new issue of BookPromo. Marketing our books must be continuous in order to get noticed. On this issue you'll learn how to market while you are writing your book, blogging about your book and looking for ways to continue increasing your readership. Feel free to share this ezine with your writer friends. Enjoy the new issue! Helping, informing and empowering authors. Clary Lopez Editor-in-Chief BookPromo Guerrilla Style Ezine Guerrilla Marketers' Café http://guerrilla.clarylopez.com Blog http://guerrilla.clarylopez.com/blog/ You can contact us at: editor@clarylopez.com Subject: eZine *************************************************** Market Your Book While You're Writing It *************************************************** By [http://ezinearticles.com/?expert=Yvonne_Perry]Yvonne Perry A book is not a baby as some authors tend to believe. Even if the book were a baby, would you leave it to survive on its own? A book is a product and being an author is very much like running a business. If you don't market your book, it will not sell. Don't wait to start your marketing. There's plenty to do while you are still writing your book. 1. Create a buzz: There's a difference in creating a buzz and outright marketing. To create a buzz about a book that has not been completed, contracted or is not available on the market, I might suggest setting up a blog where you mention that your are working on a book. Give updates about your writing process. If you hire an editor, mention that. When you decide on the publishing method you want to use, blog about it. It commits you to the process knowing that you've announced to the world that you are writing a book. However, as a word of caution, don't give away your story line or jeopardize your ability to be picked up by a publisher. Some will not publish content that has been published on the Internet, so only talk about the process and topic related to your book, but don't post any text from your book online before you publish the book. You also may want to write articles for article directories in order to start establishing yourself as a go-to person on the topic of your book. 2. Get established online. Networking is a vital part of an online marketing strategy, and this is another thing you can begin even before you have a book to offer. A good bit of time and some technical skills are needed for this. You must sign up for social marketing sites and establish your network of followers (musicians call them fans). 3. Get a marketing education. Do your marketing research while you write your book. Click on links that come to you via Twitter, other bloggers, Meetup and Yahoo groups, newsletters, etc. and make new connections by commenting wherever you can. Learn all you can about online marketing techniques that are available. Technology is always changing and you want to be on the cutting edge of whatever works to sell books. Online marketing serves the same purpose as print or traditional marketing, but I have found it more effective and less expensive. Online marketing is more about getting the word out and sharing information, while traditional marketing involves buying ads, querying magazines, or hoping the press will run your release. You have more control online because there are so many avenues where you can simultaneously get your book in front of a wide variety of people, or you can home in on a target market by selecting certain sites that are more related to your topic. So, write your book, but make sure you do whatever you can to get connected before your book is on the market. Yvonne Perry is a freelance writer and the owner of Writers in the Sky Creative Writing Services (WITS). She and her team of ghostwriters are ready to assist you with writing and editing for books, Web text, business documents, resumes, bios, articles, and media releases. For more information about writing, networking, publishing, and book promotion, or to sign up for free email delivery of WITS newsletter, please visit [http://www.writersinthesky.com]www.writersinthesky.com. New subscribers receive a free eBook Tips for Freelance Writing. Article Source: http://EzineArticles.com/?expert=Yvonne_Perry http://EzineArticles.com/?Market-Your-Book-While-Youre-Writing-It&id=1625594 *************************************************** Uselful Resources *************************************************** Bookhomestead.com – Book Lovers Community. Have your book reviewed by readers http://bookhomestead.com Resources for Writers at Guerrilla Marketer's Café http://guerrilla.clarylopez.com/tactics.html Odeo.com - Add Audio to your Website CreateSpace – Create and Sell Books, Music and Video http://www.createspace.com/Index.jsp Lulu.com – Self-Publish your book, ebook, CD, Video, Picture Book, Calendar and more the easy way http://www.lulu.com Picasa – Great photo sharing site to integrate in sites and blogs. http://picasa.google.com/ ************************************************** Blogging About Your Book ************************************************** By [http://ezinearticles.com/?expert=Rick_Frishman]Rick Frishman The Blogosphere, the wonderful world of blogs, is now upon us. Blogs, which are online diaries, journals, or logs, are one of the hottest and most influential book promotion techniques. The word blog is a contraction of the term Web log, and blogs are written on an endless array of subjects in an equally endless number of styles, formats, approaches, and viewpoints. As we go to press, some 120 million English-speaking blogs are estimated to exist. In comparison with other publicity vehicles, blogs can be a great bargain. They cost little or nothing to create, produce, and distribute; you don't have to pay printing or mailing charges or need any special technical skills. All you have to do is sit at your computer, type your content into a template, and when you're finished, send it to everyone on your list. Templates are available from a number of services, including www.blogger.com, Most blogs are commentaries that are written in a personal, conversational tone. Since they don't have to be balanced, like many other publications do, their content generally reflects each blogger's feelings, opinions, or observations. Many are passionate about their subjects, positions, or points of view. Overall, blogs are less formal than Web sites or other online publications like newsletters and e-zines. Blogs can be written in virtually any format. They can follow any publishing schedule or no discernible schedule. They can come out each day, weekday, week, or whenever-it's totally up to the blogger. Since blogs can be updated at any time, they are often most topical. Blogs can be powerful promotional tools for books because they enable writers to: Establish expertise. Writers can show and impress others with their expertise. In a relatively short time, writers can build impressive bodies of published work in their specialty areas. They can also establish themselves as specialists more quickly by writing blogs than through other, more traditional routes. Build followings. Blogs attract groups of devoted readers and supporters. Reading their favorite blog is often the highlight of their day. Blog readers frequently subscribe to the blogger's positions, outlooks, or points of view, so they buy and help promote the blogger's books and products. Provide information. Writers can inform readers about news and developments relating to their books and topics. In addition to text, blogs can contain graphics, including photographs and links to other sources. They can also publicize speaking engagements and list when they're scheduled. If fact, blogs can contain anything that you find in other publications or on Web sites. Expound passionately. The writing in blogs is personal, so writers can express the full depths of their feelings. They can speak directly to others who share their passions and intensity. And they don't have to give equal time to others who may not agree with their positions. Receive feedback. Writers can get comments, suggestions, and information from their readers, which they may or may not decide to post. The feedback they receive may be of invaluable help for their future writing projects. Encourage dialogues. The conversational style of blogs and their eagerness for feedback can encourage exchanges with readers. These conversations can be fertile sources of information for future projects. They can also send up trial balloons and test concepts being developed for upcoming work. Make contacts. Blogs attract intensely loyal readers who often become the writers' strongest supporters. All writers covet strong readership bases because they can become virtual fan clubs. For many faithful readers, a day without their favorite blog is as unthinkable as starting the day without coffee. Break the isolation. Through blogs, writers can be in contact with the outside world, which they often miss out on in their work. Besides giving them new ideas and information, contact with others can break their myopia and help them gain newer and broader perspectives. Publicize future books. Through blogs, writers can publicize their future book projects and build solid readership bases that will be first in line to buy their books as soon as they're published. Since the success of most books depends on word-of-mouth recommendations, blogs can work for writers because they usually love to write. Search engines will automatically index your blog, but for more details, contact Google Support. To find links to blogs, go to Google Blogsearch, Technorati, or IceRocket. Links to literary blogs can be accessed through Complete Review. Remember Blogs are online diaries, journals, or logs. As publicity vehicles, they can be great bargains because they cost little or nothing to create, produce, and distribute. You don't have to pay printing or mailing charges or need any special technical skills. All you have to do is sit at your computer, type your content into a template, and when you're finished, send it to everyone on your list. Blogs are great for establishing your expertise, providing information, getting feedback, creating dialogues, making contacts, and getting the word out about your book and future books or endeavors. check out http://www.rickfrishmanblog.com Rick Frishman, the founder of Planned Television Arts, has been one of the leading book publicists in America for over 30 years. Working with many of the top book editors, literary agents and publishers in America, including Simon and Schuster, Random House, Wiley, Harper Collins, Pocket Books, Penguin Putnam, and Hyperion Books, he has worked with best-selling authors including Mitch Albom, Caroline Kennedy, Howard Stern, President Jimmy Carter, Mark Victor Hansen, Nelson DeMille, John Grisham, Hugh Downs, Henry Kissinger, Jack Canfield, Alan Deshowitz, Arnold Palmer, and Harvey Mackay. In addition to his work at "PTA" Rick has now taken on the new role as Publisher at Morgan James Publishing in New York. David Hancock founded Morgan James in 2003 and in 2007 "MJ" published over 130 books. Morgan James only publishes non fiction books and looks for authors with a platform who believe in giving back. Morgan James gives a portion of every book sold to Habitat for Humanity. ( http://www.morganjamespublishing.com) rickfrishman.com for the million $ rolodex Article Source: http://EzineArticles.com/?expert=Rick_Frishman http://EzineArticles.com/?Blogging-About-Your-Book&id=1598393 ******************************************************** Book Marketing - Using a System to Turn Your Book Into a Primary Business ******************************************************** By [http://ezinearticles.com/?expert=Rosey_Dow]Rosey Dow So many loud voices today proclaim that their training will give you a corner on the online market for your book's niche-blogging, article writing, teleseminars, ebooks, video and dozens more. But how do they fit together? Is one of them more important then the rest? Yes, they are all important. By fitting them together into a logical and sustainable plan you can turn your book or book idea into a machine that reach more people than ever before and support your family more comfortably than you can from royalties. What you need is a system. To create your system, ask yourself these 4 questions. 1. What are the most anonymous and risk-free products that I can give away? In this day of Internet hype, web cruisers are on high alert to ward off anything that looks like a sales pitch. However, certain formats of information are perceived as "safe" because the reader can remain anonymous. Articles, blog posts, and video clips fall into this category. The power is in the second free offer at the end. 2. What larger product can I give away to entice the reader to trade his or her email address for free access? The product should be valuable enough to make the trade seem small. It could be a report or an ebook or maybe an ecourse with another powerful link to #3. 3. How can I transition a reader from being a window shopper into being a client? Statistics show that the very act of pulling out a credit card shows a high level of interest and commitment. So, make that move seem small. Give something free that must be mailed and ask for a nominal shipping and handling fee of $5-$7, hardly felt on the credit card bill. A free print report, an action poster, or an audio CD could fit the bill. Or maybe hold a teleseminar and charge a small fee for access. 4. Now you have a mailing list of paying clients. Ask youself: how can I create a systematic plan for larger product creation? For example, how about launching a 4-module teleseminar series every 2 months? You could offer 2-day intensive training between the teleseminar series. Maybe once a year, offer a big ticket mentoring program or a live event. If your topic is compelling, these can be repeated year after year with new people joining in and alumni coming back for refreshers. Feed all four levels consistently for your list of hot prospects to grow and your clientele with it. And now I'd like to invite you to get my free 30 Lesson ecourse "How to Support Your Family Using 1 Non-fiction Book." The course is delivered by email, on audio segment each day. To get yours, go to http://RoseyDowFreeStuff.com Rosey Dow is CEO of Experts in Focus http://expertsinfocus.com Article Source: http://EzineArticles.com/?expert=Rosey_Dow http://EzineArticles.com/?Book-Marketing---Using-a-System-to-Turn-Your-Book-Into-a-Primary-Business&id=1578844 ************************************************** Visit our Blogs: Guerrilla Insight for Authors http://guerrilla.clarylopez.com/blog The Book's Den http://booksden.wordpress.com Sylvia Hubbard Author, Blogger and Founder of Motown Writers Network NOW AVAILABLE: Secrets, Lies and Family Ties  | ||||||
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