7 Ways to Promote Your Offline Event Using Social Media

Susan Payton is the President of Egg Marketing & Public Relations, an internet marketing firm. She blogs at The Marketing Eggspert Blog, and teaches marketing courses at Marketing EggSchool. Follow her on Twitter @eggmarketing. We all know about Tweetups and online events, but what about events that you didn't specifically invite the Twitterati to attend? Conferences, meetings and parties are all events that might not have started online, but which can definitely benefit from online promotion and mention. Leverage your offline event with some smart social media marketing. Here are seven ways you can maximize exposure of your event using online tools. READ MORE AT: http://mashable.com/2010/02/09/promote-offline-event