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Monday, February 8, 2010

E-books through October 2009 posted $130 million in sales





Southern Review



E-books through October 2009 posted $130 million in sales

Book sales tracked by the Association of American Publishers (AAP) for the month of October increased by 10.2 percent at $725.8 million and were up by 4.1 percent for the year.

The Adult Hardcover category rose 6.3 percent in October with sales of $259.9 million; year-to-date sales were up by 3.9 percent. Adult Paperback sales jumped up 37.5 percent for the month ($130.4 million) but were down by 4.8 percent for the year. The Adult Mass Market category was down 1.8 percent for October with sales totaling $61.2 million; sales were down by 0.4 percent year-to-date. The Children's/YA Hardcover category declined by 0.5 percent for the month with sales of $87.9 million, but sales for year-to-date increased 4.4 percent. The Children's/YA Paperback category was up by 20.2 percent in October with sales totaling $52.7 million, reflecting a 4.1 percent increase for the year.

Publishers' net sales for e-books for the month of October reached $18.5 million for the month, compared to $5.2 million in the same month last year. Year-to-date e-book sales in aggregate for the period January-October 2009, reached $130.7 million, compared to $46.6 million in 2008 for the same period, reflecting a 180.7 percent increase. Currently trade market e-books, according to AAP reports, account for three percent of total trade sales.

Audio Book sales posted a decrease of 1.8 percent in October with sales totaling $19.7 million; sales to-date decreased by 18.8 percent. Religious Books saw a decrease of 8.5 percent for the month with sales totaling $60.3 million; sales were down by 10.7 percent for the year. Sales of university press hardcover books reflected a 1.5 percent decrease in October with sales of $5.3 million; sales decreased by 6.4 percent for the year. University press paperback sales posted a decrease of 1.4 percent for the month with sales totaling $3.6 million; sales were down 2.6 percent for the year. Sales in the professional and scholarly category were up by 3.5 percent in October ($48.0 million) but decreased by 3.9 percent for the year. Higher education publishing sales rose by 6.9 percent for the month ($23.4 million) and increased 13.1 percent for the year. The net el-hi (elementary/high school) basal and supplemental K-12 category posted an increase of 29.6 percent in October with sales of $190.6 million; the category was down by 16.8 percent for the year.


Visit our Web site at www.anvilpub.net for the latest information on books, manuscripts and publishing properties we're brokering.

 

Kathie Splinter, Marketing and Fulfillment Manager, Southern Review of Books, Anvil Brokers/Anvil Publishers, Inc., Atlanta, GA

Currently marketing $8.5 million in literary properties and $15.9 million in books
custserv@anvilpub.com

www.anvilpub.net, www.anvilpub.com




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