Steve Cunningham is the CEO of Polar Unlimited, a digital marketing agency.
In his book — Linchpin: Are You Indispensable? — Seth Godin poses a challenge: Take your gift, whatever it is, and use it to change the world.
In the tradition of his previous books, Godin has not settled for a standard how-to, but has written a book that will push and prod you into seeing things differently. I had the chance to interview Mr. Godin about his book and the concept of the linchpin.
The audio from the interview is below and the full text follows.
What is a Linchpin?
As Godin says, “a linchpin is the essential element, the person who holds part of the operation together. Without the linchpin, the thing falls apart.”
For much of our lives, we have been trained to be the opposite of a linchpin — an interchangeable part in an industrial machine. Even before the global recession, it often took a career of job hopping to get ahead. In today’s world, companies and customers will show their loyalty only to those who are indispensable. This arrangement, Godin explains, leverages talent and creativity more than it rewards obedience.
READ MORE AT: http://mashable.com/2010/02/14/seth-godin-linchpin
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