BlogTalkRadio

Host Tip of the Week: Building Listeners for Your Online Radio Show

Posted: 13 Jan 2010 02:40 PM PST

hosttip-of-the-week We often get requests from hosts on how to build their show's listener base. Networking and marketing your show successfully is an art form, and hosts must practice and work on it to see results.

So how can a new host spread the word about his or her show? Here are a few tips to help increase your listener base:

Tip 1. Promote through multiple channels. Leveraging social media platforms like Facebook, Twitter, Ning, MySpace and more can help you spread the word about your show online. BlogTalkRadio makes it easy to link your host profile to your Facebook and Twitter account, which makes sharing show updates simple. Remember that sharing compelling and engaging content is the most important goal of your social media and marketing efforts. If all of your updates are the same or generic like, "Come listen to my show on BTR," and you inundate your friends with identical reminders, your intended audience will start to tune you out. Social media is a conversation: interact with your friends, reply to the posts of others, make posts fun and interesting, and share valuable content. Finally, don't focus only on just one method of promotion, other marketing channels such as emails, press releases, and blog posts can also be very effective in getting the word out.

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