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Friday, January 15, 2010

From PW New Study Looks at e-Book Market



by Jim Milliot
With e-books the fastest-growing segment of the publishing market, the Book Industry Study Group has released a new survey, Consumer Attitudes Toward E-Book Reading. The survey examines how print book buyers access, purchase and use e-books and e-readers. According to the survey, computers remained the preferred device for reading e-books followed by the Kindle.

In addition to determining what the most popular devices and formats are, the survey reveals what consumers like and dislike about using e-books and e-readers. The biggest problem in the eyes of consumers about e-readers is lack of interoperability. And the survey also suggests that e-book readers are altering their purchase habits with nearly 20% of respondents saying they've stopped buying print books in favor of buying e-books. Read on »

http://www.publishersweekly.com/article/CA6715164.html?nid=2286&rid=##CustomerId##&source=title

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