Mashable: 8 Things to Avoid When Building a Community

http://mashable.com/2010/01/05/community-engagement-pitfalls Simply having a presence on various online networking platforms won't work in the social media sphere. The key is spending time to build relationships to not only engage with site users, but to get them to interact with each other. While a lot has been said about how to do it, there are also ways to kill off an online community effort. Here are some pitfalls that online organizations should avoid when trying to foster engagement. READ MORE : http://mashable.com/2010/01/05/community-engagement-pitfalls