ARTICLE: Ask Yourself If List Building is a Priority

OK, you have a good website set up - but, what are you doing with those visitors who have found you? If list building hasn't not been a priority, then you are wasting an incredible opportunity and it will pay you to re-think your overall marketing strategy and plans.

ASK YOURSELF
What happens to my visitors?
Why aren't they buying my products and services that I have well displayed and explained?
Is it that they don't know me?
How do I communicate better with them?

THE ANSWER
You need to 'capture' their names and email addresses so that you can, through an email campaign, communicate good and useful information that will build your credibility and allow them to gain trust or confidence in what you say.

AND, this before you even suggest they buy a product from you!

The establishment of reliability and trust will either save or sink your online relationship with them. This means that you pre-sell, not hard sell - no matter how much you are tempted to constantly place offers before them. If you have shown that you are genuinely interested in helping them, through what you give away freely, then they will be more open to genuine offers to purchase.

Put yourself in their shoes. I mean do you like constantly getting emails that only are offers of products? Do you find yourself more open to those marketers who mostly give you something useful and that is free?

If you have a targeted audience then you will be speaking to people who are wanting what you have to offer - whereas those who find you through random searches rarely produce results. That is, if your site is about gardening, you do not particularly want to target motor sports enthusiasts. Do your research and work within the niche that you have chosen - and focus on those who are searching within that niche for information to solve their problems.

Remember, online success or your Internet Marketing efforts greatly depends on your list building.

As they say, the money is in the list, and that's why most internet marketers treasure their opt-in list as real gold.

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Peter Ryan is an Internet marketer who believes in "paying it forward" and helping others succeed online & can be reached via Affiliate Marketing Central.net

Article Source: http://EzineArticles.com/?expert=Peter_Damien_R

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