It's Tuesday and that means it's time for another guest author who is excited to share her knowledge and expertise with you. Today, Julie Isaac will spend some time with us talking about how to use a blog to promote your book.
Before you read Julie's post, make sure you sign up for my
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Conducting Effective Twitter Contests. You'll learn a lot more than how to conduct contests; you'll learn things like how to find Twitter followers, how to build relationships with your peers that can lead to more joint venture opportunities, how to harness the power of the search engines to market your book, how to drive qualified traffic to your blog or website, and a whole lot more.
Now, on to Julie's Post...
5 Keys to Promoting Your Book With a BlogBy Julie Isaac
One of the best, and easiest, tools for building an ongoing relationship with your readers is a blog. It's that place you send all of your Twitter followers, Facebook friends, and YouTube subscribers to, so that they can get to know you and your book better.
Blogging regularly (at least three times a week) can be a challenge, especially when added to the 1,001 other tasks that are required of you as a writer, yet it's well worth the effort. However, I don't believe in "shoulds," as life will have its way with you. So be gentle with yourself on this journey, and simply do the best you can.
To make it a little easier during those times when you're so busy that it's hard to focus, or your brain decides to put itself on pause, it's good to have a Blog Topic list prepared with at least 25 to 50 ideas on it. Then all you have to do is pick a topic and write a few hundred words on it, or dash off a quick video.
To help you brainstorm your Blog Topic list, here are 5 keys that will keep your blog posts focused on building relationships and promoting your book. If you brainstorm 5 to 10 ideas for each key, you'll have 25 to 50 blog post ideas that you can save for a rainy day, or use to create a daily or weekly blog writing habit.
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