ProBlogger: Exclusive Interview with Jeff Walker on Launching Products off Your Blog (Audio and Transcript)

Exclusive Interview with Jeff Walker on Launching Products off Your Blog (Audio and Transcript)

Posted: 24 Jun 2010 07:17 AM PDT

One of the online entrepreneurs that I've been wanting to interview here on ProBlogger for over a year now is Jeff Walker. Many of you will know Jeff and his Product Launch Formula training. I've mentioned it as a resource many times as being something that has helped me double my income in the last 18 months as I've explored developing and launching my own products.

While I was initially a little skeptical about what I could learn from a so called 'internet marketer' and actually avoided what he and others had to teach me – since taking the time to do his course I've learned so much about online business.

Jeff has recently produced some fantastic new videos that many of you will be familiar with so I thought it would be a good time to set up an interview to look at his approach, particularly from a blogger perspective.

This interview goes for 35 minutes and covers:

Hype, Long Sales Pages and a Change of Approach in Internet Marketing
Getting over the Idea of Selling Something on a Blog
The Sideways Sales Letter (something blogs are ideal for)
Do Product Launches Work in Niches that are not 'Make Money Online' Niches?
What Did Jeff Learn in Launching his own Blog? (he had over 2000 people waiting to read it before even launching with a smart strategy)
Product Launches as Events
Secondary Benefits of running a Product Launch
Jeff's New Videos
Can Product Launches Work for Small Blogs?

CLICK HERE TO READ MORE http://www.problogger.net/archives/2010/06/25/exclusive-interview-with-jeff-walker-on-launching-products-off-your-blog-audio-and-transcript